Posts tagged as:

Virtual community

Social media and the art of seduction

by Shannon Paul on October 31, 2008

Don’t let anyone fool you. Companies want social media engagement, most just aren’t willing to do the internal work aimed at bringing down the barriers to transparency in order to make that happen. Most of us know someone that desperately longs to be in a relationship, yet they remain hopelessly single because they refuse to [...]


Influencers are usually pretty easy to spot, so why do so many companies still insist on building their own social networks? This month started off with a bit of a downer for social media evangelists everywhere when Gartner released the results of a study that indicated a 50 percent failure rate of all social networking [...]


8 emerging social media best practices

by Shannon Paul on October 6, 2008

A couple of weeks ago, I wrote a post about social -vs- marketplace motivation based on a presentation from Francois Gossieaux and Lois Kelly from Beeline Labs. At that time I promised to return to their Tribalization of Business study and that’s exactly what I plan to do with this post. Beeline Labs’ Tribalization of [...]