Posts tagged as:

Social Media for Business

[tweetmeme source=”@shannonpaul”] Something interesting happened last week: FINRA, the Finance Industry Regulatory Authority, released new guidelines specific to social media sites for registered professionals and companies. FINRA’s choice to differentiate between static and interactive content for social networking sites is something unique I’ve not seen in other types of regulatory guidelines related to social media. [...]


The Importance of Showing Up

by Shannon Paul on January 20, 2010

[tweetmeme source=”@shannonpaul”] Woody Allen said 80 percent of success is showing up, but when it comes to establishing a meaningful presence on the social web, that figure may be closer to 100 percent. There’s an opportunity here. As much as I respect and admire the work of companies like Zappo’s, Comcast, Dell and Ford with [...]


Becoming a Social Business

by Shannon Paul on October 2, 2009

[tweetmeme source=”@shannonpaul”] Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very important: true social media engagement transcends marketing. Enter Social Business. For the social business, silos don’t [...]


Don't Take This the Wrong Way

by Shannon Paul on September 7, 2009

[tweetmeme source=”@shannonpaul”] Identifying and Responding to Criticism Even When it’s Dressed to Look Like Feedback Criticism and feedback are not synonyms. They each have very different meanings and implications and require a different approach if you’re responding in a professional capacity within the social web. Yes, feedback can be critical and it’s possible someone will [...]


How Important is Having Social Media in Your Title?

by Shannon Paul on July 16, 2009

Having the words “social media” in one’s job title creates confusion in the workplace. Social media is not a vocation, but rather a set of tools and tactics to accomplish business goals.