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Seth Godin

[tweetmeme source=”@shannonpaul”] I’m only asking because I had a recent encounter with a site that proposed the company I work for do just that. For a little bit of background on the situation, OptionsHouse is an online brokerage owned by my employer, PEAK6 Online. OptionsHouse recently introduced some new pricing options in addition to the [...]


The Trouble with Blog Influence Statistics

by Shannon Paul on October 29, 2009

[tweetmeme source=”@shannonpaul”] It may be ironic, but I’m not a big fan of statistics when it comes to blog readership.  Not because I’m not interested, but because I’m not convinced the average person understands exactly what a blog is. Even many of us who think we DO understand what a blog is have a hard [...]


Free content makes money

by Shannon Paul on October 12, 2008

It may seem counterintuitive, but a growing body of evidence supports the argument that free content shared online leads to more people buying your stuff. In the music industry, this realization is finally beginning to take hold, showing even the most frugal bean counters that content distributed free of charge generates more revenue. For years, [...]