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Social media engagement doesn’t always have to be fun, but it should be customer-centric. Rather than trying to be the life of every party on every social network, simply think about what customers and community stake-holders want from you and over deliver. Boring but Important Make sure your website is easy to navigate in a [...]


Why communicators should get to know SEO

by Shannon Paul on January 11, 2009

How can your content be social if it’s downright unavailable or even difficult to find? By content, I’m referring to anything you post on the web — from press releases to blog posts and podcasts as well as marketing materials, polls, opt-in forms, newsletters, ebooks, whitepapers etc. Individual social networks are bound to have a [...]