Don't hold your breath waiting for the end of PR spam

by Shannon Paul on August 13, 2008

Recently, Chris Brogan wrote about the launch of a new social media press release utility called PitchEngine that promised to “End PR Spam“. In his post, he mentioned that I might have some thoughts on the matter, and I do. If a tree falls in the forest and nobody is there to witness the event, [...]


PR people prefer print despite consumer preference

by Shannon Paul on August 7, 2008

In a survey conducted by U.K.-based Parker Wayne & Kent public relations, nearly 53 percent of PR professionals said that offline (print) coverage was more valuable than online news coverage for their company or client. Other findings from the survey include: 63.8 percent of PR professionals believe their stakeholders refer to print coverage more than [...]