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Parker Wayne & Kent

PR people prefer print despite consumer preference

by Shannon Paul on August 7, 2008

In a survey conducted by U.K.-based Parker Wayne & Kent public relations, nearly 53 percent of PR professionals said that offline (print) coverage was more valuable than online news coverage for their company or client. Other findings from the survey include: 63.8 percent of PR professionals believe their stakeholders refer to print coverage more than [...]