by Shannon Paul on December 23, 2008
When it comes to pitching new ideas, or new business, do social media evangelists follow their own advice? Convincing businesses to use tools and strategies they barely understand can be challenging at best, even for the most respected social media experts. Before we even begin to have the dreaded ROI discussion, we often have to [...]
by Shannon Paul on August 31, 2008
For anyone in PR, this should come as no surprise. Listening has always been the first step. Right? The first piece of career advice I received as a student interested in PR was that I should read the news every day in order to understand the news cycle in addition to learning who writes about [...]
