Tweet The Word of Mouth Marketing Association (WOMMA) and the FTC agree: material relationships should be disclosed when posting comments, tweets, status updates and the like. I understand this may not be news to many. However, I still see many people overlooking disclosure when it comes to posting negative comments or spreading negative news about [...]


Tweet [tweetmeme source=”@shannonpaul”] I’m only asking because I had a recent encounter with a site that proposed the company I work for do just that. For a little bit of background on the situation, OptionsHouse is an online brokerage owned by my employer, PEAK6 Online. OptionsHouse recently introduced some new pricing options in addition to [...]


The PR industry desperately needs PR

by Shannon Paul on August 3, 2008

Tweet The plumber’s sink always leaks, right? Maybe that’s why the reputation of PR people and the industry at large always seems to be suffering. People either don’t understand what PR does, or they think PR is evil. Obviously, neither is ideal. An unfortunate side effect of this perception, combined with newsroom financial woes, is [...]