by Shannon Paul on March 6, 2009
Ghostwriting has been a common practice in PR since its inception, but it has no place in a blog. I started thinking about this a lot recently after reading Beth Harte’s post on the subject and a subsequent conversation on Twitter with Dave Fleet. Ghostwriting — letters, announcements, speeches, memoirs, presentations became a way of [...]
by Shannon Paul on October 12, 2008
It may seem counterintuitive, but a growing body of evidence supports the argument that free content shared online leads to more people buying your stuff. In the music industry, this realization is finally beginning to take hold, showing even the most frugal bean counters that content distributed free of charge generates more revenue. For years, [...]
