About Shannon Paul
Shannon Paul writes about how social media amplifies and aligns with marketing, public relations and other business objectives.
She has experience creating and implementing social media programs, policies and workflow systems to help businesses participate in the social web.
Shannon is the Social Media Manager at Blue Cross Blue Shield of Michigan, and her professional experience in social media also includes roles in the professional sports and finance industries.
Despite the Very Official nature of this publication, the thoughts and opinions expressed on this blog belong solely to Shannon.
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Photo Credit: Brian Solis www.briansolis.com