October 2010

Why We Still Need Real Social Media Strategists

by Shannon Paul on October 10, 2010

Tweet Even though business strategies come from the top down in organizations we still need strategists, or at least strategic thinkers, in every area of business, but especially social media. Not only because so few businesses have direct experience with social media used to deliver on business goals, but because it requires a fundamental shift […]

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Social Media Professionals: How Techie Should We Be?

by Shannon Paul on October 3, 2010

Tweet It’s no secret that social media has a credibility problem in the business community, especially when most only see the noise generated by so many of us out there on any particular social network. Many of us also lack credibility on the technology side because we may not fully appreciate how integrating social technology […]

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