by Shannon Paul on June 27, 2010
Tweet Despite so much noise about how social media has radically changed the rules of PR and marketing, the fascination with social media influencers is proof of a persistent desire in our industry to take the same old shotgun approach to publicity and dress it up in a new media veneer. In the influencer game, […]
by Shannon Paul on June 12, 2010
Tweet Social media marketing relies more on listening than broadcasting for good reason: Broadcasting doesn’t have the same impact as traditional media channels, and listening helps us measure and adapt to become more relevant to consumers. There’s a great quote from Jim Farley, Ford’s Group V.P. of Global Marketing, contained in the video posted below […]
by Shannon Paul on June 1, 2010
Tweet The problem with any new function in a business is deciding how it fits with existing operations. This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing […]
