by Shannon Paul on December 22, 2009
Tweet [tweetmeme source=”@shannonpaul”] As much as I love immersing myself in data and appreciate the guidance and insight it provides, I can’t help but ask: how much research is too much? A Tale of Two Sodas In his book, “Obsessive Branding Disorder“, author Lucas Conley compares the launch of Coca Cola’s C2 with the success […]
by Shannon Paul on December 14, 2009
Tweet [tweetmeme source=”@shannonpaul”] I’m only asking because I had a recent encounter with a site that proposed the company I work for do just that. For a little bit of background on the situation, OptionsHouse is an online brokerage owned by my employer, PEAK6 Online. OptionsHouse recently introduced some new pricing options in addition to […]
by Shannon Paul on December 13, 2009
Tweet [tweetmeme source=”@shannonpaul”] Dear Companies with Facebook Fan Pages, It’s not you, it’s me. If I’m your fan on Facebook, please know it says very little about whether you are doing a good job with your social media strategy, although this may very well be the case. Adding your page to my profile is more […]
by Shannon Paul on December 7, 2009
Tweet [tweetmeme source=”@shannonpaul”] I know you’re probably reading this because you want to read up on social media and something to do with its impact on marketing and communications for business, but I needed to take a step back this last week. It’s been a crazy year for me. My mom had a bout with […]
The Cost of Conversation: Should Companies Have to Pay to Talk to Customers in Social Networks?
by Shannon Paul on December 14, 2009
Tweet [tweetmeme source=”@shannonpaul”] I’m only asking because I had a recent encounter with a site that proposed the company I work for do just that. For a little bit of background on the situation, OptionsHouse is an online brokerage owned by my employer, PEAK6 Online. OptionsHouse recently introduced some new pricing options in addition to […]
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