by Shannon Paul on January 24, 2009
Tweet Amazingly enough, I can’t tell you how many glazed over looks I still receive when I tell people that social media is not about how many networks you can list, nor is it about throwing up a profile on a social network like you did with your website 12 years ago. It’s not necessarily […]
by Shannon Paul on January 19, 2009
Tweet Today is a day of reflection for a number of good reasons including the memorial celebration of Martin Luther King, Jr. as well as the day before Barack Obama’s presidential inauguration. This morning I’ve seen a lot of links of Martin Luther King, Jr.’s famous I have a dream… speech, which deserves celebration, being […]
by Shannon Paul on January 11, 2009
Tweet How can your content be social if it’s downright unavailable or even difficult to find? By content, I’m referring to anything you post on the web — from press releases to blog posts and podcasts as well as marketing materials, polls, opt-in forms, newsletters, ebooks, whitepapers etc. Individual social networks are bound to have […]
by Shannon Paul on January 8, 2009
Tweet Best practices are great when they provide guidelines — but they generally make terrible laws. Theory can only take us so far in the real world and sometimes upping our game means trusting our instincts to get things done. To illustrate my point, I chose to share a video clip with you here after […]
by Shannon Paul on January 4, 2009
Tweet Since so many blogs have called for the death of everything from press releases to the PR industry-at-large and embargoes, I would like to jump on the bandwagon and begin 2009 by calling for the death of social media tools. Allow me to clarify: I am NOT calling for the death of social networks, […]
