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	<title>Comments on: 3 Ways to Get Great Content From Your Boring Business</title>
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	<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/</link>
	<description>Social Media Integration Means Business</description>
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		<title>By: paintfly</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-17703</link>
		<dc:creator><![CDATA[paintfly]]></dc:creator>
		<pubDate>Sat, 23 Nov 2013 03:24:08 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-17703</guid>
		<description><![CDATA[I like vining everyone]]></description>
		<content:encoded><![CDATA[<p>I like vining everyone</p>
]]></content:encoded>
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	<item>
		<title>By: Best Internet Marketing Posts of 2011 » Techipedia &#124; Tamar Weinberg</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-16345</link>
		<dc:creator><![CDATA[Best Internet Marketing Posts of 2011 » Techipedia &#124; Tamar Weinberg]]></dc:creator>
		<pubDate>Fri, 12 Jul 2013 00:12:46 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-16345</guid>
		<description><![CDATA[[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Haroon Rashid</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-9375</link>
		<dc:creator><![CDATA[Haroon Rashid]]></dc:creator>
		<pubDate>Thu, 19 Apr 2012 11:53:47 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-9375</guid>
		<description><![CDATA[Hi Shannon,

I&#039;m in the UK.  Great post! I had this exact thing happen yesterday with a &#039;boring&#039; business who came to me because they were struggling to create content.

Love the post!]]></description>
		<content:encoded><![CDATA[<p>Hi Shannon,</p>
<p>I&#8217;m in the UK.  Great post! I had this exact thing happen yesterday with a &#8216;boring&#8217; business who came to me because they were struggling to create content.</p>
<p>Love the post!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Lorenzo Gonzales</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-8720</link>
		<dc:creator><![CDATA[Lorenzo Gonzales]]></dc:creator>
		<pubDate>Mon, 16 Jan 2012 04:38:21 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-8720</guid>
		<description><![CDATA[I love how this article brought light upon some of the, so accurately stated, &quot;less sexy&quot; businesses or industries because I feel that it can be hard to get around the block of improving marketing capabilities or customer experiences in business that may not be, at least on the surface, very exciting. I work currently as a project/production manager for a residential remodeling company and I find myself constantly asking how I can improve the experience my customers have. It can often be a world filled with technical specifications but I have, as of recently, become obsessed with the thought of finding ways to creatively show how we are able to solve even the most technical of problems. I am currently working on putting together a simple questionnaire for our customers to provide feedback designed to highlight our appreciation and genuine interest in the ability to help us do our job better. The next step being a monthly newsletter that serves to educate and ideally illustrate our desire to involve them in whatever processes go into a specific job with the aim of making it more than a technical solution to them. Just a few hours ago I listened to a marketing smarts podcast that featured you and it really stimulated a lot of thought with regards to how I can go about really engaging customers and potential  leads on different more genuine levels.]]></description>
		<content:encoded><![CDATA[<p>I love how this article brought light upon some of the, so accurately stated, &#8220;less sexy&#8221; businesses or industries because I feel that it can be hard to get around the block of improving marketing capabilities or customer experiences in business that may not be, at least on the surface, very exciting. I work currently as a project/production manager for a residential remodeling company and I find myself constantly asking how I can improve the experience my customers have. It can often be a world filled with technical specifications but I have, as of recently, become obsessed with the thought of finding ways to creatively show how we are able to solve even the most technical of problems. I am currently working on putting together a simple questionnaire for our customers to provide feedback designed to highlight our appreciation and genuine interest in the ability to help us do our job better. The next step being a monthly newsletter that serves to educate and ideally illustrate our desire to involve them in whatever processes go into a specific job with the aim of making it more than a technical solution to them. Just a few hours ago I listened to a marketing smarts podcast that featured you and it really stimulated a lot of thought with regards to how I can go about really engaging customers and potential  leads on different more genuine levels.</p>
]]></content:encoded>
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	<item>
		<title>By: Internet Marketing Useful Links 2011</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-8719</link>
		<dc:creator><![CDATA[Internet Marketing Useful Links 2011]]></dc:creator>
		<pubDate>Mon, 16 Jan 2012 02:38:08 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-8719</guid>
		<description><![CDATA[[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Best Social Media Articles &#38; Posts of 2011 &#124; books</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-8709</link>
		<dc:creator><![CDATA[Best Social Media Articles &#38; Posts of 2011 &#124; books]]></dc:creator>
		<pubDate>Sat, 14 Jan 2012 19:41:23 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-8709</guid>
		<description><![CDATA[[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Best Internet Marketing Posts of 2011 &#124; Promoting a Website</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-8708</link>
		<dc:creator><![CDATA[Best Internet Marketing Posts of 2011 &#124; Promoting a Website]]></dc:creator>
		<pubDate>Sat, 14 Jan 2012 15:24:43 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-8708</guid>
		<description><![CDATA[[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Best Internet Marketing Posts of 2011 &#171; To Inform is to Influence</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-8651</link>
		<dc:creator><![CDATA[Best Internet Marketing Posts of 2011 &#171; To Inform is to Influence]]></dc:creator>
		<pubDate>Fri, 06 Jan 2012 17:02:43 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-8651</guid>
		<description><![CDATA[[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] 3 Ways to Get Great Content from Your Boring Business: Shannon Paul suggests three ways to make your boring business exciting to prospects: through problem solving, through creativity, and by being the media. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Souk Oun</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-6887</link>
		<dc:creator><![CDATA[Souk Oun]]></dc:creator>
		<pubDate>Mon, 29 Aug 2011 13:40:19 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-6887</guid>
		<description><![CDATA[Some great suggestions.  Sometimes people overwhelm themselves by trying to think of the best content when they should be thinking of the simple basics like you suggested.  Great article, one to reference again later.]]></description>
		<content:encoded><![CDATA[<p>Some great suggestions.  Sometimes people overwhelm themselves by trying to think of the best content when they should be thinking of the simple basics like you suggested.  Great article, one to reference again later.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ethical seo</title>
		<link>http://veryofficialblog.com/2011/01/23/3-ways-to-great-content-from-your-boring-business/comment-page-1/#comment-6766</link>
		<dc:creator><![CDATA[ethical seo]]></dc:creator>
		<pubDate>Wed, 10 Aug 2011 14:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://veryofficialblog.com/?p=1574#comment-6766</guid>
		<description><![CDATA[I think one of the best things a local business can do is offer valuable advice. Take lawyers, a lawyer could post free legal advice from time to time, a realtor could post home buying advice. This would not only create a valuable blog, it would also be a great way to network.]]></description>
		<content:encoded><![CDATA[<p>I think one of the best things a local business can do is offer valuable advice. Take lawyers, a lawyer could post free legal advice from time to time, a realtor could post home buying advice. This would not only create a valuable blog, it would also be a great way to network.</p>
]]></content:encoded>
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