By: Michael Wong

Michael Wong — Wed, 12 Jan 2011 17:07:32 +0000

Unfortunately, with the internet and the pharmaceutical industry, the fact that the FDA has not proclaimed guidelines has stopped this conservative industry from taking full advantage (or perhaps really any advantage) of using social media. In a very real way, because of the lack of guidelines, those that venture out in social media in this industry often feel “up the creek without a paddle”. In a recent blog post, I posted a picture of a dog in a canoe — hopefully waiting, but oblivious to wait might await him downstream (if the FDA ever decided to act) — http://boxcuttersinc.wordpress.com/2011/01/12/fda-internet-guidelines/

By: Richard Meyer

Richard Meyer — Sat, 20 Nov 2010 19:56:56 +0000

As someone who has over 10 years of healthcare marketing experience in a highly regulated industry the biggest obstacle to social media implementation is both internal and external. It’s internal in that too many organizations are not willing to take the risk to communicate directly with consumers and external in that the FDA does not really understand how patients are using the Web for health. Of course a little thing about having low trust of pharma also hurts

Comments on: Myths Keeping Social Media out of Regulated Industries

By: Michael Wong

By: Richard Meyer