While your original focus started with social media “Why We Still Need Real Social Media Strategists”, I think the point that people need to realize is that organizations are, by their very nature, social. We already have an existing flow of information, communication and interaction in any company, no matter how large or small (some, of course, do this more effectively than others). The key is in learning how to apply the evolving “external” social media strategies to a firm’s own internal operations, continually refining and improving their ability to communicate within and between organizations to better facilitate their ability to execute on their strategic, and tactical, initiatives.

I think your last header said it best, ‘strategic communication makes all the difference’. From my own experience, businesses that view internal communications as strategic to their organization are those that thrive.

Fred

Came to this late via another article, really glad I found it. So much of the social PR blogosphere seems to focus on the cool things we *could* do- that’s fine, but it’s great to get really practical advice on dealing with real-life client constraints.

Thanks!