Comments on: Social Media Professionals: How Techie Should We Be?

By: Pearlie Katzman

Pearlie Katzman — Fri, 03 Feb 2012 13:44:46 +0000

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By: Rufus Dogg

Rufus Dogg — Wed, 09 Nov 2011 14:34:00 +0000

No, no, no, no, no, no. do not move from PHP to .net. Is your developer solving a problem YOU have or a problem HE/SHE has by trying to move you to .net. I’m guessing the latter.

There is no rational argument that I can make for moving from a widely-supported Open Source platform like PHP to something proprietary and horribly unwieldy like .net. Don’t do it.

By: tights

tights — Wed, 09 Nov 2011 13:21:32 +0000

My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am anxious about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress content into it? Any kind of help would be greatly appreciated!

By: Social Media Marketing

Social Media Marketing — Sun, 24 Jul 2011 10:14:02 +0000

Yes you are correct lot of companies have social media strategies that focus on building brand awareness,At the same some of the companies build online community

—————-
Stephen

By: The truth about social media experts? | Coldstreams Technology, Innovation & Social Media

Fri, 10 Dec 2010 21:44:48 +0000

[...] via Social Media Professionals: How Techie Should We Be? — Very Official Blog. [...]

By: Umidificador

Umidificador — Wed, 17 Nov 2010 10:12:55 +0000

When you approach someone for help career through social media, know what you want to interact and ask specific questions that show you have done your research.

By: Glenn Friesen

Glenn Friesen — Thu, 28 Oct 2010 23:44:16 +0000

U m34n 7h@ 17’2 N07 4CC3p73D 70 k0mMun1C473 1n H4x0r-5P34k?

Teh Sad :( But okay!!! 111

Homerun question. Here’s my thoughts on social media.

First, Part 2 of 2 – the “Media” in Social Media:

Everything is media. The Medium is the message, after all. And indeed, “The form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.” Yes, I copy/pasted that from Wikipedia. Proving the point of the concept, perhaps.

All media has the characteristics that engage the viewer in different ways. So, how does social media differ from all the rest (T-shirts to TV)?

Answer? Part 1 of 2: the “Social”:

The permanant recording, and portability of public social interactions in this media.

Blogging. Commenting. Sharing. Embedding. “Marketing in a stream”. These are some of the unique characteristics of these social mediums.
But unless people want to do something with these unique characteristics, wouldn’t the technology sorta be akin to a tree falling in a forest with nobody around?

Most everything needs improvement, no doubt. Including technology. I remember thinking that publishing in HTML was the way to go – and writing full suites of content in pure HTML. Then I found .php and blogged (so to speak) in that. Then I found Blogger. Now I’m using WordPress — and have watched that evolve into something extremely useful. Technology evolves, no doubt. And there’s a lot of good work to do to make it better.

But making it better is all about making it better for it’s purpose. Improving the ability for the mediums created by technology to support social interactions.

Now, unless a business wants to invest a ton of resources into developing proprietary technolgoy, or whatever, it seems to me that the business strategy should focus on the social aspects of social media. The WOM aspects. The conversation aspects. The dialogue aspects. KnawwhatImean?

As always, digging your thought-provoking posts! Best,

Glenn

By: Chris Catania

Chris Catania — Thu, 14 Oct 2010 18:02:49 +0000

Nice post Shannon! For me, it’s the communication, spreading ideas and community building potential that gets me excited about social media . I have a communications /media/journalism background, and I’ll be the first to admit that I’m not a “tech” guy or a developer. But I’ve taught myself enough of the tech of social — blog coding, video, mobile integration — which allows me to do many things for myself and think strategically to help clients start communities.

If you’re passionate enough about anything, especially Social Media, then you will teach yourself new tools and gain knowledge along the way. And those who know their talents and limitations well, will known when to focus or ask another expert for help when needed.

Again, great posts, and keep up the good work ;)

By: Judith A Copeland

Judith A Copeland — Tue, 12 Oct 2010 04:52:14 +0000

I am intrigued by your article regarding how techie social media marketers should be, well as your post on needing to have good strategists. I think we have to know what an RSS feed is, how to use analytics, SEO and best apps for ROI measurement. I think when we encounter a company website that doesn’t understand backlinking we need to to get their webmaster to fix that. I know we need to show them where to repurpose blogs and best platforms to use. We also need to create a plan, a strategy like any marketer. Social media is an extension of what we used to do with SMTs, VMTs and press releases. Now there is much more to know. I find two problems, either a company wants someone who is a webmaster, as well as a communications director, 2 different jobs and skill sets or they just want to Tweet and throw up a Facebook page without even thinking about developing a strategic campaign. How do we educate companies to understand that a strategist is not a webmaster or coder? That IMHO the most important aspect of beginning social media campaigns is identifying your audience or target market, listening to them and knowing what platforms they are on. I think Chief Listeners and strategists are essential to any social media effort. How do we make companies understand all these differences?

By: Brad Lowrey

Brad Lowrey — Fri, 08 Oct 2010 03:04:58 +0000

I absolutely agree that all social/Internet marketers need to know the basics and lingo for the tools and technology. That said, though, they don’t need to be experts. I learned a long time ago that you can’t be good at everything. I personally love the tech side of social technology which, but I enjoy the strategy and metrics side much more so that is where I have placed most of my focus. I am lucky to have a few good friends who eat, sleep, and breath the tech/coding side. So while my focus isn’t totally on the tech, having the tech background makes it way easier to communicate with them when we work on projects together.