Comments on: Why Relevance Trumps Influence in Every Type of Media (Not Just Social)

By: Seven Links for Sunday #2

Seven Links for Sunday #2 — Sun, 18 Dec 2011 15:37:49 +0000

[...] #6: Why Relevance Trumps Influence in Every Type of Media (Not Just Social) It doesn’t matter how much influence someone wields if the message is irrelevant to their audience. When this happens, the audience predictably tunes out. Everyone loses. [...]

By: Social Media

Social Media — Tue, 17 May 2011 21:13:17 +0000

Hey i’m from the United kingdom, What a fantastic post reagarding social media marketing that is. Many thanks for this tends to can be found in helpful.

By: Top 250 Blog Posts – Advertising, Marketing, Digital, Media & PR | Spotlight Ideas

Tue, 23 Nov 2010 14:05:34 +0000

[...] Why Relevance Trumps Influence in Every Type of Media (Not Just Social) – Very Official Blog - Jun ’10 [...]

By: PRofessional Waves

PRofessional Waves — Thu, 30 Sep 2010 16:26:16 +0000

[...] but a relevant message can spark a movement.Read more about this from the ordinal article posted here. from → Commentary ← Simon & Schuster Inc. NYC No comments yet [...]

By: steve olenski

steve olenski — Tue, 20 Jul 2010 14:57:55 +0000

Hi Shannon,

This post reminds me a little of of something I just scribed about re: knowing your customers… your good customers, your relevant customers, not your one-and-done types… http://tinyurl.com/2c8zas4

By: Andrew Turnbull

Andrew Turnbull — Sun, 18 Jul 2010 07:39:07 +0000

Wow, two years? I hope I have half the blog you do in two years =)

By: Sean - Seo Australia

Sean - Seo Australia — Mon, 12 Jul 2010 20:35:21 +0000

Of course relevancy is also an important factor in social media but if you have like minded people in your network and if you provide relevant content what your community is in for, there are higher the chances to ignore your tweet/update/message if it isn’t something new one!

By: InfluencERS vs Influence (Or, a Clue to Clout) | Winning Content by Leen Jones

Mon, 12 Jul 2010 11:42:22 +0000

[...] Blue Cross Blue Shield of Michigan, hints at the relationship between influence and content in a recent post (emphasis mine): It doesn’t matter how much influence someone wields if the message is irrelevant [...]

By: Colleen Jones

Colleen Jones — Fri, 09 Jul 2010 15:55:05 +0000

Excellent points, Shannon. I love how you connect issues of influence and relevance not only to social media but to other types of content and media, too.

It’s not being a “person of influence” that matters as much as offering influential content. And I couldn’t agree more that making content relevant is one of the best ways to be influential or persuasive.

By: Weekly Link Roundup (07-02-10) | Social Media Marketing

Weekly Link Roundup (07-02-10) | Social Media Marketing — Fri, 09 Jul 2010 08:03:50 +0000

[...] Why Relevance Trumps Influence in Every Type of Media (Not Just Social) (VeryOfficialBlog.com) [...]