Eminenz is a branding, marketing and corporate communications agency offering complete array of services in Advertising.

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I am SO happy to read this. I feel like I’ve been in a thoughtsuck afterlife for a while now + its refreshing to hear somebody say ‘take that oversimplified approach to social web marketing + realize there might really be something to it’.

All too often the initial approach to engaging people on the social web is the ‘add-on’ technique. Simply adding a Twitter | YouTube | Facebook account into the mix prior to asking ‘why?’ or ‘what are we really trying to achieve by adding social media?’ doesn’t guarantee to be an overall rewarding experience ( for both the client + its target audience ).

We, the advocates, need to learn how to speak their language, not the other way around. And if your job involves communications, then this shouldn’t really be that hard, should it? :)

Great post and well said. Also enjoyed the comments (one of the benefits of finding someone’s post after everyone else has).

You make the case eloquently and it is an important case to make. This year, 2010, is all about connecting “…the dots between conversations on the social web to business strategy” and showing that it can be done (and is being done).

It’s on us (those who are carving out a living in this space) to educate our clients and prospects about the validity of using social media to achieve their business objectives.

And so off we go! Onward…

I found some small successes in explaining everyday business scenarios or stories how the integration of the online world with the offline world to really drive the metrics they are looking to deliver. Adding in the fact this is not the silver bullet (which, what is, well maybe except the actual silver bullet) and this social stuff is just another piece of the puzzle, that can enhance or if done poorly can diminish the brand & business strategy.

Yes a little dose of reality helps too, it addresses you understand the risks and it’s not all pats on the back and “your great” sediment. This tells a leader “yes I worry about risk mitigation too” (another key metric).

Lisa and Keith Hi…..ooops thats right you said tweetdeck for this….

Awesome job on this one.

If you’re still in the social media evangelist camp hoping for the opportunity to show your stuff, the more strategic you can be in your approach the more likely you will be to convince your employer or potential client that you have the skills it takes to correctly identify the tactics and talent to extend your brand into the social web.”

That is Occams Razor. It should be said over and over again.

Social media is a lot like a cake. Everyone loves playing in the sweet frosty top but very few know how to dig into what makes things tick. It’s like learning cover songs on an instrument. You might be able to play a tune but you have no music theory or understanding of where the notes come from. Therefore when the local band asks you to jam with them in the key of G… you look at them cross eyed.

Learn what makes things tick. There is much more to digital comms, monitoring, marketing, analytics and social than opening tweetdeck and saying hi to a friend.

A friend recently said it’s not about the campaign it’s about the conversation. I think this is one of the most elegant ways we can sum up social media and show the value. I don’t think it’ needs to be sold – I just think business owners need to be educated in how it can provide direct access to their community in real time. That is priceless.