Comments on: What Good Cop Bad Cop Can Teach You About Social Media Strategy

By: Gracie Communications » Keep an eye on your communications conduits

Gracie Communications » Keep an eye on your communications conduits — Thu, 27 May 2010 17:09:12 +0000

[...] media: There are many smart people with great blog posts like this, this, and this (and this about multicultural social media) about how to effectively utilize [...]

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By: Craig Sutton

Craig Sutton — Sun, 28 Mar 2010 21:06:15 +0000

What I really love about this post is that it says everything I feel. Something I preach over and over again about life in general is that the extreme of anything is problematic.

Life is balance and so is your market planning. What works for one customer does not work for the other, there is no one strategy and plan fits all, and many preach as if they have a firm blue print.

Bottom line, you have to find a way to meet the needs of a customer.

By: Shannon Paul

Shannon Paul — Sun, 21 Mar 2010 15:20:04 +0000

Jon, I couldn’t agree more. Putting forth a real vision/strategy takes guts and creativity.

It takes courage for consultants/agencies to recommend a particular strategy in alignment with the org’s overall strategy and it takes guts for a company to adopt a strategy that is anything other than to copy competitors.

Strategy = differentiation in the marketplace. Period. Consultants have to be willing to make a recommendation for a REAL means of differentiating from the competition AND companies have to be willing to take a little risk and get on board.

By: Shannon Paul

Shannon Paul — Sun, 21 Mar 2010 15:17:20 +0000

Thanks so much, Laura — I’ve been noodling on the good cop bad cop post for awhile, I try to keep this in mind every time I write a strategy for any project — no matter how big or small.

By: Shannon Paul

Shannon Paul — Sun, 21 Mar 2010 15:16:16 +0000

Thanks, Narciso — although, the boardroom is still the real world, especially when they’re the gatekeepers who decide what will or will not happen outside the walls of the organization. :-)

By: Shannon Paul

Shannon Paul — Sun, 21 Mar 2010 15:14:46 +0000

Oh good — I needed some points!

By: Shannon Paul

Shannon Paul — Sun, 21 Mar 2010 15:14:31 +0000

Thanks, Jamie — always good to push back and ask, why are we here? Who are we trying to reach? What will we say when we find them? I understand that scripting dialog is impossible, but having a clear role/approach in mind is key to building the *right* kind of presence, AND keeping everyone inside the org on the same page.

By: Shannon Paul

Shannon Paul — Sun, 21 Mar 2010 15:12:44 +0000

Thanks, Lisa — I really love that, too. I’ve learned this over time. At first, I listened to what many others in social media had to say on how to write a social media strategy… over time I learned what I was missing and I hope to help others fill in the gaps.

Thanks again for the comment!

By: Shannon Paul

Shannon Paul — Sun, 21 Mar 2010 15:10:34 +0000

Very true. I am a girl although lots of people seem to get confused over my two-first-name name :-) I’ll look and see what you’re working on, thanks!

By: Links for March 21 2010 | Dallas Technology Strategy Consulting | Eric D. Brown

Sun, 21 Mar 2010 13:56:31 +0000

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