Comments on: The Missing Ingredient in Most Social Media Strategies

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By: accountants oxford

accountants oxford — Tue, 24 Jul 2012 00:10:44 +0000

thank you for this article, i think sometimes we forget about strategy and focus sometimes to much on being nice to others.
it really helped me to focus again, thanks :)

By: Is a social media strategy necessary?

Is a social media strategy necessary? — Wed, 30 May 2012 14:34:36 +0000

[...] it’s the overarching reason for why those things exist. In a post by Shannon Paul titled, The Missing Ingredient in Most Social Media Strategies, Tac Anderson sums it up perfectly: “What are most social media strategies missing? They are [...]

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By: Cayleigh Parker

Cayleigh Parker — Wed, 23 Nov 2011 16:08:54 +0000

You truly did help bring us all together! I recently read a great post by Andrew Hunt about how to drive actual revenue from social media for B2B companies, Is Your B-2-B Social Media Strategy Full of B.S.?, check it out (http://www.inboundsales.net/blog/bid/48273/Is-Your-B-2-B-Social-Media-Strategy-Full-of-B-S).

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By: The 3 Types of Social Media Strategy | Social Media Marketing

The 3 Types of Social Media Strategy | Social Media Marketing — Thu, 20 Oct 2011 13:41:47 +0000

[...] First Shannon Paul asked me the very dangerous question: What’s missing from most social media strategies? The correct answer of course is the strategy. The following is an expanded version of the answer I gave her. [...]

By: The 3 Types of Social Media Strategy « Socialkik Blog

The 3 Types of Social Media Strategy « Socialkik Blog — Tue, 16 Aug 2011 16:02:51 +0000

By: Ben Bland

Ben Bland — Sat, 30 Jul 2011 13:51:04 +0000

A little late joining the conversation but no less pleased to find it.

In extension of some of the points above…

“I am reticent to ever judge the merits on someone else’s social media efforts…”
– It’s surprisingly hard to find actual strategies publicly displayed. There are a few but our industry needs more.

“…strategy is creating operational alignment between all functions and activities of a business”
– strategies must be devised in the context of external (ie. market, audience, etc.) as well as internal (ie. “functions, relevant comms groups”, etc.) factors. A strategy makes a statement about how to achieve a set of goals in the context of the entire relevant world in which the organisation lives (internal and external).

“…keep your focus on what is truly essential without getting caught up in the tactics”
– It is one of the great challenges of a strategist to avoid suggesting solutions until the strategy is in-place, agreed and elaborated. That requires the discipline of good research, complete familiarity with the organisation, and the confidence to hold back from assumptions until you have found that one simple idea (strategy) about how to succeed.

So many more thoughts but not now. Overall, I agree with the article and find it refreshing.