Comments on: Mainstream Media Still Matters

By: steve cunningham

steve cunningham — Sat, 07 Nov 2009 14:57:13 +0000

Shannon – I agree that mainstream media still matters, and will for as long as it continues to reach the masses. But I think we can all agree that the influence is in steep decline, and at some point it will cease to be a powerful force.

I’m talking about the mediums, not the messengers, as I’m sure some of the mainstream media companies will solve their revenue models and continue to dominate in the future.

By: Josh Chandler

Josh Chandler — Fri, 30 Oct 2009 01:06:45 +0000

Hubertus,

Excuse my late arrival to this conversation. I just wanted to pick up on your point about not “trusting mainstream media to produce relevant stories for them”.

As a teenager, I find this trend of “relevant stories” gets very mixed at times. I mean, the convential young person may get their news from an official source such as BBC, but at the same time they may not.

I think relevant content for younger people depends on how they want to consume the information also, do they want short tidbits within Tweets and Facebook updates. Or do they want the full picture, I think mainstream diversification has shown us that people want choice, and I certainly think young people are at the forefront of choosing what they want, and what they don’t.

By: hubertus von Lobenstein

hubertus von Lobenstein — Sun, 25 Oct 2009 10:19:24 +0000

I´d rephrase the headline: “Mainstream Media would still matter, if…..”. If I look at the data on younger audiences, they just don´t trust mainstream media to produce relevant stories for them. Therefor they don´t consider them part of your “ripple chain”. It is not a matter of mainstream vs. online. It´s about here the relevant content is…

By: Jamie Favreau

Jamie Favreau — Sat, 24 Oct 2009 22:29:15 +0000

Congrats on We Seed for getting on 20/20.

I think we are foolish to think mainstream media does not have its place in society. There is still a segment of the population who isn’t online. Maybe they will share your story with their kids or grandkids when they see your story.

Mainstream media does have its purpose just trying to figure out how everything fits together is the jigsaw puzzle everyone is trying to figure out.

By: Dirk Singer

Dirk Singer — Sat, 24 Oct 2009 19:47:17 +0000

Couldn’t agree more. In fact those of us who work in this space can be in danger of having an almost cartoonish view of the media that has no link to reality.

A stat I wheel out again and again, online newspapers may have many more readers than the print editions, but when you look at reading time, 88% is in print – http://bit.ly/LmJNO