Comments on: Humanizing brands?

By: The trajectory of social media | GerardMcLean.com

The trajectory of social media | GerardMcLean.com — Mon, 31 Aug 2009 22:43:31 +0000

[...] mind the community part of social media. Humanizing brands is just a stupid ideal that will never happen. Why do customer think they have a right to be a fan? [...]

By: Maani

Maani — Tue, 14 Jul 2009 05:50:58 +0000

Thank you for your reply.

I have another question.

How does humanizing affect brand marketing?

By: onbrands

onbrands — Tue, 14 Jul 2009 01:56:38 +0000

Shannon, makes perfect sense. Corporate language and/or business jargon is just not as authentic or real… A conversational style, in an age where businesses and buyers are more in touch than ever before, just makes sense… and is ineluctably more human.

By: Shannon Paul

Shannon Paul — Mon, 13 Jul 2009 23:07:55 +0000

I don’t think it has to do with using human labor over technology. In fact, sometimes technology enables us to be more human in our communications with one another. I think it has to do with letting go of polished, professional delivery of mass communication and instead with relating on a one-to-one basis. Does this make sense?

By: The Social Web – Be yourself… or find someone who is. / Persuasive Content

Sat, 11 Jul 2009 14:44:18 +0000

[...] then discovered a nice article on ‘Humanizing Your Brand’ – of how to maintain and sustain those personal on-line brand relationships – which is [...]

By: Maani

Maani — Tue, 07 Jul 2009 09:21:44 +0000

What is meant by humanizing business? Is it bringing a human element in your business, with your employees, with your customers etc. I mean to say is it to be more interactive with your employees and clients or employee labor instead of using technology?

By: Why my dog is my alter-ego | DogWalkBlog

Why my dog is my alter-ego | DogWalkBlog — Fri, 19 Jun 2009 12:34:53 +0000

[...] thinking a lot about this lately as more and more people in the Social Media space poke at me for not being authentic. If I blog as my dog, Rufus, I can’t possibly be authentic. Why am I [...]

By: Authority Networker

Authority Networker — Tue, 12 May 2009 18:39:07 +0000

More companies are moving away from traditional marketing towards internet network marketing because of the reduced costs compared to expensive television, radio and newspaper ads. Today’s consumers want personal interactions with those they do business with before they make a buying decision. The combination of internet network marketing and social media is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web, reach potential customers anywhere in the world and build relationships that would fuel business growth. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places.

By: atul chatterjee

atul chatterjee — Sat, 09 May 2009 05:57:13 +0000

One basic premise being looked at is that will businesses allow inroads of communication into their organization. This is going to be owner dependent unless there is a change in the climate of business.

As for brand, whether Shannon Paul likes it or not you are one. You are recognized within a circle (i.e. you have an image). People subscribe to your writing some regularly or some like me who have been told there is a ‘middle of the road blogger’ and pay you a visit instead of cash over the counter.

By: onbrands

onbrands — Wed, 29 Apr 2009 14:16:16 +0000

@Gerard … Sorry for getting your name wrong. I make mistakes sometimes. I’m human.

Do you realize that you’re coming across on here as a bit of a blog bully? Perhaps you didn’t intend to do so, but that’s what I’m getting on my end.

If we were sitting around a table in a breakout session at a conference instead of interacting in the virtual world, would you say that you value my opinion less because I got your name wrong? I would hope not.

We are here to engage in a debate of ideas, not a bashing of heads.

And this actually speaks to the topic of Shannon’s post. Have we forgotten that we are still human?

To build brand value, you treat people well, whether it’s a face-to-face touchpoint or in a social media forum. You treat them as a person, not a number, not an ip address, not a username.