Comments on: Social Media Q&A with the NHL's Michael DiLorenzo http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/ Social Media Integration Means Business Thu, 02 Dec 2010 17:47:48 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: 35 SEO & Social Media Expert Interviews « Look Busy! http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-3010 35 SEO & Social Media Expert Interviews « Look Busy! Wed, 18 Aug 2010 08:35:51 +0000 http://veryofficialblog.com/?p=745#comment-3010 [...] Social Media Q&A with the NHL’s Michael DiLorenzo [...] [...] Social Media Q&A with the NHL’s Michael DiLorenzo [...]

]]> By: If an Armed Service branch policy was a professional sports league policy, which one would it be? « Andrew Branum's Blog http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-1086 If an Armed Service branch policy was a professional sports league policy, which one would it be? « Andrew Branum's Blog Tue, 27 Oct 2009 15:05:55 +0000 http://veryofficialblog.com/?p=745#comment-1086 [...] NHL’s Director of Corporate Communications, Michael DiLorenzo, shares much of the same sentiment that Carey did for the Navy – “I’ve since learned that you can’t [...] [...] NHL’s Director of Corporate Communications, Michael DiLorenzo, shares much of the same sentiment that Carey did for the Navy – “I’ve since learned that you can’t [...]

]]> By: My Beef With 2 WV Organizations (Part II) « Alan’s Blog http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-1085 My Beef With 2 WV Organizations (Part II) « Alan’s Blog Wed, 05 Aug 2009 21:07:06 +0000 http://veryofficialblog.com/?p=745#comment-1085 [...] The Power are missing out on the incredible opportunity social media offers to organizations. The NHL has embraced it thoroughly and given their troubles, who could blame them for trying everything in the toolbox. The [...] [...] The Power are missing out on the incredible opportunity social media offers to organizations. The NHL has embraced it thoroughly and given their troubles, who could blame them for trying everything in the toolbox. The [...]

]]> By: Sports & Social Media - NHL TweetUp « Trevor Turnbull Blog http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-1084 Sports & Social Media - NHL TweetUp « Trevor Turnbull Blog Wed, 22 Apr 2009 05:14:24 +0000 http://veryofficialblog.com/?p=745#comment-1084 [...] when it comes to connecting with fans through the use of technology.  I came across an article on Shannon Paul’s Very Official Blog where she interviewed Michael DiLorenzo about what he has learned thus far through social media [...] [...] when it comes to connecting with fans through the use of technology.  I came across an article on Shannon Paul’s Very Official Blog where she interviewed Michael DiLorenzo about what he has learned thus far through social media [...]

]]> By: Stuart Foster http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-1083 Stuart Foster Fri, 10 Apr 2009 22:34:19 +0000 http://veryofficialblog.com/?p=745#comment-1083 Grats on the move to Chicago Shannon. I did it when it was much colder (and only got to stay for a month), it's definitely a cool city. Good luck! Grats on the move to Chicago Shannon. I did it when it was much colder (and only got to stay for a month), it’s definitely a cool city. Good luck!

]]> By: New features for “From The Blue Seats” : Sports PR Blog http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-1082 New features for “From The Blue Seats” : Sports PR Blog Thu, 05 Mar 2009 14:31:08 +0000 http://veryofficialblog.com/?p=745#comment-1082 [...] Communications for the NHL and runs a blog called From The Blue Seats. In a great interview on Shannon Paul’s Very Official Blog, he discusses the NHL’s social media efforts as well as a couple new features for his blog [...] [...] Communications for the NHL and runs a blog called From The Blue Seats. In a great interview on Shannon Paul’s Very Official Blog, he discusses the NHL’s social media efforts as well as a couple new features for his blog [...]

]]> By: Michael DiLorenzo http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-1081 Michael DiLorenzo Sun, 01 Mar 2009 15:13:24 +0000 http://veryofficialblog.com/?p=745#comment-1081 Hi Ryan - thanks for your comment. I think one thing my approach currently lacks is a data-driven business case, something that produces an ROI (or ROE) statement. Peeta - thank you for reading, and for your kind words. I think sooner or later, all of the leagues are gonna have to get religion around this. I think being involved sooner not only lets us work the kinks out, it reinforces the "innovation" brand we are working to carve out with all of our digital initiatives. I think we'll get some of this social media stuff right, some wrong ... but ion both cases always be better than we were the day before. Hi Ryan – thanks for your comment. I think one thing my approach currently lacks is a data-driven business case, something that produces an ROI (or ROE) statement.

Peeta – thank you for reading, and for your kind words. I think sooner or later, all of the leagues are gonna have to get religion around this. I think being involved sooner not only lets us work the kinks out, it reinforces the “innovation” brand we are working to carve out with all of our digital initiatives. I think we’ll get some of this social media stuff right, some wrong … but ion both cases always be better than we were the day before.

]]> By: peeta http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-1080 peeta Fri, 27 Feb 2009 04:57:54 +0000 http://veryofficialblog.com/?p=745#comment-1080 I'm biased because I love the NHL so much (despite the Rangers current losing streak) but it's incredibly encouraging to hear a PR guy from a major sport is thinking like this. In my experience pitching ideas to a couple other major sports leagues, this is extremely rare. I feel like the NHL is on a roll since the strike and a little transparency could go a long way towards creating some real advocacy for the league. The game has never been better, inside or out. I’m biased because I love the NHL so much (despite the Rangers current losing streak) but it’s incredibly encouraging to hear a PR guy from a major sport is thinking like this. In my experience pitching ideas to a couple other major sports leagues, this is extremely rare. I feel like the NHL is on a roll since the strike and a little transparency could go a long way towards creating some real advocacy for the league. The game has never been better, inside or out.

]]> By: Ryan Erisman http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-1079 Ryan Erisman Wed, 25 Feb 2009 19:17:09 +0000 http://veryofficialblog.com/?p=745#comment-1079 "there’s a temptation to use these emerging platforms as just another way to speak *at* the public, not *with* the public." Think this is the most important point Michael said. Social media should not be thought of as a megaphone...its meant to be a conversation. And done correctly the ROI and ROE (return on engagement) of social media can surpass that of speaking *at* the public “there’s a temptation to use these emerging platforms as just another way to speak *at* the public, not *with* the public.”

Think this is the most important point Michael said. Social media should not be thought of as a megaphone…its meant to be a conversation.

And done correctly the ROI and ROE (return on engagement) of social media can surpass that of speaking *at* the public

]]> By: Anonymous http://veryofficialblog.com/2009/02/25/social-media-qa-with-the-nhls-michael-dilorenzo/comment-page-1/#comment-1078 Anonymous Wed, 25 Feb 2009 19:16:29 +0000 http://veryofficialblog.com/?p=745#comment-1078 "there’s a temptation to use these emerging platforms as just another way to speak *at* the public, not *with* the public." Think this is the most important point Michael said. Social media should not be thought of as a megaphone...its meant to be a conversation. And done correctly the ROI and ROE (return on engagement) of social media can surpass that of speaking *at* the public “there’s a temptation to use these emerging platforms as just another way to speak *at* the public, not *with* the public.”

Think this is the most important point Michael said. Social media should not be thought of as a megaphone…its meant to be a conversation.

And done correctly the ROI and ROE (return on engagement) of social media can surpass that of speaking *at* the public

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