Comments on: My definition of social marketing in 100 words or less http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/ Social Media Integration Means Business Tue, 30 Nov 2010 21:43:29 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: Willie Plasencia http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1070 Willie Plasencia Thu, 16 Jul 2009 01:52:27 +0000 http://veryofficialblog.com/?p=731#comment-1070 I look at social marketing more than a he said, she said. It is more like I said,he said, she said, we said, they said. Said enough. Great blog you have. I look at social marketing more than a he said, she said.

It is more like I said,he said, she said, we said, they said.

Said enough.

Great blog you have.

]]> By: RIYAD http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1069 RIYAD Tue, 28 Apr 2009 18:39:13 +0000 http://veryofficialblog.com/?p=731#comment-1069 i m student of chittagong university in Bangladesh. my major subject r marketing .so i want to know about online marketing nature and m marketing nature and defination i m student of chittagong university in Bangladesh. my major subject r marketing .so i want to know about online marketing nature and m marketing nature and defination

]]> By: Isaac http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1068 Isaac Tue, 07 Apr 2009 11:23:22 +0000 http://veryofficialblog.com/?p=731#comment-1068 The only query I have with the deifnition is that their is no emphasis on behavioural change which is the basis for all social marketing campaigns. Also the emphasis on relationships in my opinion doesnt really capture social marketing, sounds more like a PR function. I think social marketing emphasises the change from an undesribale behaviour to a desirable one and is not as concerned with the relationship that is formed, as long as the behavioural change has happened. The only query I have with the deifnition is that their is no emphasis on behavioural change which is the basis for all social marketing campaigns. Also the emphasis on relationships in my opinion doesnt really capture social marketing, sounds more like a PR function. I think social marketing emphasises the change from an undesribale behaviour to a desirable one and is not as concerned with the relationship that is formed, as long as the behavioural change has happened.

]]> By: Isaac http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1067 Isaac Tue, 07 Apr 2009 11:13:59 +0000 http://veryofficialblog.com/?p=731#comment-1067 The main difference between PR and marketing is that PR is about influencing public oppinion and promoting the good social deeds of the org to influence interest and maintain mutual relationships with stakeholders. Whereas marketing is more about promoting products, services, within the org to the external environment. Marketing relates more to profitable ends, whereas PR relates more to social reputation. I guess in a way PR is a more proactive acitivty whereas marketing is more reactive to consumer needs. The overall context of the two definitions in terms of communication differ. PR is more concerned with media releases and factual sources to ensure credibility eg magazine, newspapers. Whereas Marketing is more concerned with the scope and relevance to the org/product/service eg specilised magazines for gamers. Another main point is that PR needs to establish credibility and factual points within its advertisments/messages. On the other hand Marketing does not rely on credibility and facts within the advertisment, rather exagerates elements based on consumer needs. Prime examples; Puffery in advertisments, or even larger packaging to conotate more content. The main difference between PR and marketing is that PR is about influencing public oppinion and promoting the good social deeds of the org to influence interest and maintain mutual relationships with stakeholders. Whereas marketing is more about promoting products, services, within the org to the external environment. Marketing relates more to profitable ends, whereas PR relates more to social reputation. I guess in a way PR is a more proactive acitivty whereas marketing is more reactive to consumer needs. The overall context of the two definitions in terms of communication differ. PR is more concerned with media releases and factual sources to ensure credibility eg magazine, newspapers. Whereas Marketing is more concerned with the scope and relevance to the org/product/service eg specilised magazines for gamers. Another main point is that PR needs to establish credibility and factual points within its advertisments/messages. On the other hand Marketing does not rely on credibility and facts within the advertisment, rather exagerates elements based on consumer needs. Prime examples; Puffery in advertisments, or even larger packaging to conotate more content.

]]> By: Search Engines Blog - Social Media Or An Electronic Billboard http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1066 Search Engines Blog - Social Media Or An Electronic Billboard Sun, 08 Mar 2009 03:32:03 +0000 http://veryofficialblog.com/?p=731#comment-1066 [...] are seeing more and more business entering the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a company blog. The [...] [...] are seeing more and more business entering the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a company blog. The [...]

]]> By: MLDina http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1065 MLDina Thu, 05 Mar 2009 22:05:25 +0000 http://veryofficialblog.com/?p=731#comment-1065 You obviously did pretty well if you won the contest! Sometimes the best answers are the ones that come to you first. Congrats, and enjoy the iTunes. :) You obviously did pretty well if you won the contest! Sometimes the best answers are the ones that come to you first. Congrats, and enjoy the iTunes. :)

]]> By: Jack z http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1064 Jack z Tue, 24 Feb 2009 23:20:24 +0000 http://veryofficialblog.com/?p=731#comment-1064 Hi Shannon, I do like your definition, I think it sums up what social marketing is. Is it too complex for the lay person - yes But for an accurate definition you have to go beyond simple. I think there is room for multiple definitions. In the classroom I often use 'official definitions' that make the students eyes glaze over. But then I boil it down to something very simple - and build on it. By the end of the lesson they can start to understand the official definition. Great work Jack Hi Shannon,
I do like your definition, I think it sums up what social marketing is.
Is it too complex for the lay person – yes
But for an accurate definition you have to go beyond simple.

I think there is room for multiple definitions. In the classroom I often use ‘official definitions’ that make the students eyes glaze over. But then I boil it down to something very simple – and build on it. By the end of the lesson they can start to understand the official definition.
Great work
Jack

]]> By: SOCIAL MEDIA OR AN ELECTRONIC BILLBOARD | Seo Services, LLC - Indiana based search engine optimization consultant http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1063 SOCIAL MEDIA OR AN ELECTRONIC BILLBOARD | Seo Services, LLC - Indiana based search engine optimization consultant Mon, 23 Feb 2009 08:15:08 +0000 http://veryofficialblog.com/?p=731#comment-1063 [...] are seeing more and more business entering the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a company blog. The [...] [...] are seeing more and more business entering the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a company blog. The [...]

]]> By: SOCIAL MEDIA OR AN ELECTRONIC BILLBOARD http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1062 SOCIAL MEDIA OR AN ELECTRONIC BILLBOARD Mon, 23 Feb 2009 05:47:41 +0000 http://veryofficialblog.com/?p=731#comment-1062 [...] are seeing more and more business entering the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a company blog. The [...] [...] are seeing more and more business entering the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a company blog. The [...]

]]> By: SOCIAL MEDIA OR AN ELECTRONIC BILLBOARD | FamousandSpicy http://veryofficialblog.com/2009/02/18/my-definition-of-social-marketing-in-100-words-or-less/comment-page-1/#comment-1061 SOCIAL MEDIA OR AN ELECTRONIC BILLBOARD | FamousandSpicy Mon, 23 Feb 2009 04:50:53 +0000 http://veryofficialblog.com/?p=731#comment-1061 [...] are seeing more and more business entering the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a company blog. The [...] [...] are seeing more and more business entering the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a company blog. The [...]

]]>