Comments on: Why communicators should get to know SEO

By: Time for writers to learn the numbers game « New Media Mobtown

Time for writers to learn the numbers game « New Media Mobtown — Tue, 26 Jan 2010 15:00:14 +0000

[...] your content isn’t Search Engine Optimized, you’ll miss out on readers who are searching the web for the things you write about. So pick up [...]

By: Time to learn how to play the analytics game, students « New Media Mobtown

Time to learn how to play the analytics game, students « New Media Mobtown — Thu, 16 Jul 2009 00:29:13 +0000

[...] Social networks can increase your traffic, so learn how to use Twitter. If your content isn’t Search Engine Optimized, you’ll miss out on readers who are searching the web for the things you write about. So pick up an SEO starter manual. And [...]

By: Why You Should Know About SEO « PR Start by Nick Lucido

Why You Should Know About SEO « PR Start by Nick Lucido — Sun, 15 Feb 2009 01:16:39 +0000

[...] Shannon Paul shares her thoughts on SEO and lists resources here [...]

By: The Fundamentals: SEO (Search Engine Optimization) | Deep Bench

The Fundamentals: SEO (Search Engine Optimization) | Deep Bench — Tue, 03 Feb 2009 21:18:37 +0000

[...] One way is to learn about SEO through online resources. A great start to understanding SEO’s importance can be found in Shannon Paul’s Very Official Blog post on “Why communicators should get to know SEO.” [...]

By: The Bit Boss » Blog Archive » 5 questions with….Shannon Paul of the Detroit Red Wings

Mon, 02 Feb 2009 04:38:44 +0000

[...] You wrote a post called “Why communicators should get to know SEO” in which you have noted your desire to increase your knowledge about the technical portion [...]

By: Deep Bench Box Scores - The weekly updates you DON’T want to miss… | Deep Bench

Tue, 20 Jan 2009 15:47:54 +0000

[...] – Why communicators should get to know SEO [...]

By: Eric Brown

Eric Brown — Sun, 18 Jan 2009 16:16:00 +0000

Shannan, Good Morning, Hope you are staying warm today and enjoying all of this snow here in the “D”

You have a well written post here. And as one who spent a lot of money (at least it was a lot for our small business) on a couple of versions of web sites, killer copy and content doesn’t get you the goods. To your point, if they can’t find you, they will never get to experience that “killer content” I am all for great content, as that is what sells the customer, but find you first or as close to first is a key factor.

Another great resource are the Jennifer Laycock and her team over at Search Engine Guide; http://www.searchengineguide.com/ They provide lots of free advice for Small Business owners.

By: Kaitlyn

Kaitlyn — Sun, 18 Jan 2009 04:02:00 +0000

Regarding the overlap of SEO and social media- As a white hat SEO, my perception is that there is a bit of a disconnect between the SEO and social networking communities. It seems to me that everyone wants to know how the two interact, and the two fields sometimes argue over which practice is more effective, when in fact they are often concerned with two completely different effects altogether. Social media is about the conversation and sharing of ideas and interpersonal connections. (And for a corporation, that would essentially mean “branding” value). But many social networking/bookmarking sites are of little value for the sole purpose of increasing rankings (because of nofollow tags, etc). While I totally agree that social networking can be an important part of overall PR strategy, I’ve found that it’s not always a good SEO resource and doesn’t always affect search. I use social media to stay on top of the latest knowledge in the SEO industry, but I wouldn’t necessarily recommend it to a client who is looking specifically to increase their rankings. Take a look, if you like, at some research on what kinds of social networking activities do and do not have an effect on SEO results: http://tinyurl.com/8jq5sz

By: Danny Brown

Danny Brown — Sun, 18 Jan 2009 01:24:24 +0000

Anyone that has online content, whether it’s business or personal, and doesn’t know the basics of SEO is missing out big time.

As you say, Shannon, great content is key but who cares how great it is if you can’t see it? I made sure I learned SEO in depth and the results speak for themselves – top listings on Google for websites and individual posts. Not bragging, just making a point.

And to anyone who says SEO is tough – it’s not, it’s just common sense.

By: forumcommunications

forumcommunications — Wed, 14 Jan 2009 15:58:28 +0000

Shannon, thanks for sharing what you’re learning. I look forward to reading more, seeing it through another perspective. I agree, SEO and good content go hand in hand – SEO heavy content is easy to spot and always looks manipulative to me, on the other hand, I’ve seen (and, sadly, written) blog posts, press releases, etc. that would do so much better with just a little tweaking. For me, social media in 2009 is all about contributing – finding my lane on the two-way street, so to speak. Content is top priority, but it isn’t really meaningful unless someone sees it…