Comments on: Putting the "P" Back in PR http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/ Social Media Integration Means Business Tue, 30 Nov 2010 21:43:29 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: People Relations: New Services & Platforms Demand Amalgamation, Not Evolution, of Industries « Legends of Aerocles http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-641 People Relations: New Services & Platforms Demand Amalgamation, Not Evolution, of Industries « Legends of Aerocles Mon, 06 Jul 2009 19:58:00 +0000 http://veryofficialblog.com/?p=397#comment-641 [...] it, “Shannon Paul suggested that integrating social media into communications strategies was putting the “P” back in PR, renewing a focus on public instead of media. I agree with Shannon a bit, but wanted to up the [...] [...] it, “Shannon Paul suggested that integrating social media into communications strategies was putting the “P” back in PR, renewing a focus on public instead of media. I agree with Shannon a bit, but wanted to up the [...]

]]> By: Modern PR: The Next Wave | soloprpro.com http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-640 Modern PR: The Next Wave | soloprpro.com Mon, 09 Mar 2009 17:56:55 +0000 http://veryofficialblog.com/?p=397#comment-640 [...] must look at employing all the methods available for communicating with the people who make up our publics. We must no longer think in terms of “hits,” audiences, and eyeballs, but instead create and [...] [...] must look at employing all the methods available for communicating with the people who make up our publics. We must no longer think in terms of “hits,” audiences, and eyeballs, but instead create and [...]

]]> By: The “P” in PR Should Stand for “People” « David Mullen http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-639 The “P” in PR Should Stand for “People” « David Mullen Fri, 21 Nov 2008 20:52:48 +0000 http://veryofficialblog.com/?p=397#comment-639 [...] week, Shannon Paul suggested that integrating social media into communications strategies was putting the “P” back in PR, renewing a focus on public instead of media. I agree with Shannon a bit, but wanted to up the [...] [...] week, Shannon Paul suggested that integrating social media into communications strategies was putting the “P” back in PR, renewing a focus on public instead of media. I agree with Shannon a bit, but wanted to up the [...]

]]> By: Selecting Keywords for SEO: A Quick Guide for PR and Social Media Pros | BuzzStream Blog http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-638 Selecting Keywords for SEO: A Quick Guide for PR and Social Media Pros | BuzzStream Blog Fri, 21 Nov 2008 14:54:53 +0000 http://veryofficialblog.com/?p=397#comment-638 [...] Paul’s had a post yesterday that included very good advice for PR pros who want to plunge into the social media world (make sure you look at the presentation she’s embedded in the post).  Shannon suggests that [...] [...] Paul’s had a post yesterday that included very good advice for PR pros who want to plunge into the social media world (make sure you look at the presentation she’s embedded in the post).  Shannon suggests that [...]

]]> By: shannonpaul http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-637 shannonpaul Thu, 20 Nov 2008 22:09:18 +0000 http://veryofficialblog.com/?p=397#comment-637 @Stacy - I definitely feel your pain. I just try to remember that if everyone knew about this stuff, they wouldn't need me -- there is a strong desire for a lot of companies to learn this stuff, but there's also a high learning curve. I started learning this stuff because I believed that eventually everything I was doing would pay off. I think that's finally starting to happen, but all that really means is that the stakes have been raised. I still have to convince people who are ambivalent at best to all of this social media stuff -- that simply doesn't go away -- at least not right away. That's part of the reason I gather and share all the information I can -- I need all the data I can get to make my case at every turn and I empathize with others who may be facing similar challenges. @josh - you're welcome and I'm glad you found the post helpful for understanding how social media fits into PR. @davidmullen - such a gem, "people relations", I love it! What a great comment. Thanks so much for sharing your experience here. @natalie - The nautical theme seems apropos. Thanks again for the invitation. I'm glad the shareable and searchable mantra is catching on. ;) @Adam - I'm glad you asked why I think SEO is part of SM. I think being aware of search makes content available to the people who are looking for it. Being available is a huge part of being social -- it's why bloggers tag posts. Making content that is easy to locate within a site and the Internet at large may not be technically associated with Web 2.0, but making people work too hard to find your content just seems *anti-social*, right? -- Also, like @paul says, linking (driven by social media) improves search. They're very closely related. Does this make sense? @Jennifer - I understand that, too -- please feel free to drop me a line anytime you have a question -- even if you think it's not a very good question. I'm happy to help if I can. @Paul - All great points about SEO - thanks for the information -- it's greatly appreciated. There's also a pretty extensive post on the BuzzStream blog over here about the coming merger of SEO and PR: http://www.buzzstream.com/blog/seo-and-pr-are-merging.html @Leo - Yes, I'm aware that David Meerman Scott refers to this as gobbledygook, which, unfortunately is also the name my mother gave to the imaginary monster she would threaten me with to get me to do things like put away my toys or eat all my vegetables. Explains a lot, doesn't it? ;-) I felt very much the same way about that statistic. I think online newsrooms make more sense than ever for this fact alone! If companies only realized that people are searching for them and they simply cannot be found. Ugh. @Dirk - Yes! I agree - interactive/social media/digital - these things should be integrated as much as possible with all the other communications. @Stacy – I definitely feel your pain. I just try to remember that if everyone knew about this stuff, they wouldn’t need me — there is a strong desire for a lot of companies to learn this stuff, but there’s also a high learning curve. I started learning this stuff because I believed that eventually everything I was doing would pay off. I think that’s finally starting to happen, but all that really means is that the stakes have been raised. I still have to convince people who are ambivalent at best to all of this social media stuff — that simply doesn’t go away — at least not right away.

That’s part of the reason I gather and share all the information I can — I need all the data I can get to make my case at every turn and I empathize with others who may be facing similar challenges.

@josh – you’re welcome and I’m glad you found the post helpful for understanding how social media fits into PR.

@davidmullen – such a gem, “people relations”, I love it! What a great comment. Thanks so much for sharing your experience here.

@natalie – The nautical theme seems apropos. Thanks again for the invitation. I’m glad the shareable and searchable mantra is catching on. ;)

@Adam – I’m glad you asked why I think SEO is part of SM. I think being aware of search makes content available to the people who are looking for it. Being available is a huge part of being social — it’s why bloggers tag posts. Making content that is easy to locate within a site and the Internet at large may not be technically associated with Web 2.0, but making people work too hard to find your content just seems *anti-social*, right? — Also, like @paul says, linking (driven by social media) improves search. They’re very closely related. Does this make sense?

@Jennifer – I understand that, too — please feel free to drop me a line anytime you have a question — even if you think it’s not a very good question. I’m happy to help if I can.

@Paul – All great points about SEO – thanks for the information — it’s greatly appreciated. There’s also a pretty extensive post on the BuzzStream blog over here about the coming merger of SEO and PR: http://www.buzzstream.com/blog/seo-and-pr-are-merging.html

@Leo – Yes, I’m aware that David Meerman Scott refers to this as gobbledygook, which, unfortunately is also the name my mother gave to the imaginary monster she would threaten me with to get me to do things like put away my toys or eat all my vegetables. Explains a lot, doesn’t it? ;-)

I felt very much the same way about that statistic. I think online newsrooms make more sense than ever for this fact alone! If companies only realized that people are searching for them and they simply cannot be found. Ugh.

@Dirk – Yes! I agree – interactive/social media/digital – these things should be integrated as much as possible with all the other communications.

]]> By: Dirk Singer http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-636 Dirk Singer Thu, 20 Nov 2008 19:54:26 +0000 http://veryofficialblog.com/?p=397#comment-636 An excellent post Shannon and thank you for sharing your presentation, which as always has some great insights. It also chimes in with something that appeared on Advergirl yesterday (and that I reblogged), about how this shouldn't be the preserve of experts who do their smoke and mirrors routine, but intrinsic to everyone in an agency: http://leighhouse.typepad.com/advergirl/2008/11/a-quote-worthy-of-its-own-post.html http://www.thisisherd.com/2008/11/we-have-experts-who-deal-with-that.html An excellent post Shannon and thank you for sharing your presentation, which as always has some great insights.

It also chimes in with something that appeared on Advergirl yesterday (and that I reblogged), about how this shouldn’t be the preserve of experts who do their smoke and mirrors routine, but intrinsic to everyone in an agency:

http://leighhouse.typepad.com/advergirl/2008/11/a-quote-worthy-of-its-own-post.html

http://www.thisisherd.com/2008/11/we-have-experts-who-deal-with-that.html

]]> By: Leo Wurschmidt http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-635 Leo Wurschmidt Thu, 20 Nov 2008 18:10:03 +0000 http://veryofficialblog.com/?p=397#comment-635 I think the advice on avoiding language that normal people would not use to describe your company is such good advice. David Meerman Scott uses the term gobbledygook to describe this phenomenon. Unfortunately, I have been very guilty of this in the past. I have been trying to rectify it since first reading his blog or book (I am not sure which came first). Interesting statistics about how the (mature) media find information. That is pretty alarming if you are company that does not rely on an online press/media room. Thanks for the info! I think the advice on avoiding language that normal people would not use to describe your company is such good advice.

David Meerman Scott uses the term gobbledygook to describe this phenomenon. Unfortunately, I have been very guilty of this in the past. I have been trying to rectify it since first reading his blog or book (I am not sure which came first).

Interesting statistics about how the (mature) media find information. That is pretty alarming if you are company that does not rely on an online press/media room.

Thanks for the info!

]]> By: Paul May http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-634 Paul May Thu, 20 Nov 2008 17:32:54 +0000 http://veryofficialblog.com/?p=397#comment-634 @Adam - In my view, SEO is inherently social because the primary driver of search performance is linking. Seventy five percent of search performance is determined by off-page factors, of which the largest is the quantity and quality of sites that link to you. So, for example, if you write a post about social media marketing, and it inspires me to write a follow-on post, Google views my link to your post as a "vote" for you on the term "social media marketing." This improves your placement when people search on that term. The importance of developing links that provide real value is increasing because Google keeps getting smarter about identifying true links (as opposed to links obtained by gaming methods). What are high-value links built on top of? Relationships. Which is why there are so many people who are writing about how the disciplines of PR, social media and SEO are merging. Some good posts from Kat French at Social Media Explorer and Steve Rubel below. http://budurl.com/qp7y http://budurl.com/rnxt @Adam -
In my view, SEO is inherently social because the primary driver of search performance is linking. Seventy five percent of search performance is determined by off-page factors, of which the largest is the quantity and quality of sites that link to you. So, for example, if you write a post about social media marketing, and it inspires me to write a follow-on post, Google views my link to your post as a “vote” for you on the term “social media marketing.” This improves your placement when people search on that term.

The importance of developing links that provide real value is increasing because Google keeps getting smarter about identifying true links (as opposed to links obtained by gaming methods). What are high-value links built on top of? Relationships. Which is why there are so many people who are writing about how the disciplines of PR, social media and SEO are merging.

Some good posts from Kat French at Social Media Explorer and Steve Rubel below.

http://budurl.com/qp7y
http://budurl.com/rnxt

]]> By: Jennifer Holton http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-633 Jennifer Holton Thu, 20 Nov 2008 14:41:23 +0000 http://veryofficialblog.com/?p=397#comment-633 Shannon - As a newbie in the social media realm of PR, I really appreciated your overview. It's still overwhelming in where to you start, but I guess we all just need to jump in the deep end of the pool feet first. Shannon -

As a newbie in the social media realm of PR, I really appreciated your overview. It’s still overwhelming in where to you start, but I guess we all just need to jump in the deep end of the pool feet first.

]]> By: Adam Denison http://veryofficialblog.com/2008/11/19/putting-the-p-back-in-pr/comment-page-1/#comment-632 Adam Denison Thu, 20 Nov 2008 14:19:12 +0000 http://veryofficialblog.com/?p=397#comment-632 Great post, Shannon. I've often said that social media brings back the relationship side of PR that we seem to miss when we focus solely on media relations. It's interesting you mention SEO and social media as being related. I suppose I see the relationship in that they are both Internet-based, but where is the social aspect of SEO? I'd be interested to hear your thoughts on that. The CMU students are a great group. I had the opportunity to speak to them last year, and was really impressed with them. Great post, Shannon. I’ve often said that social media brings back the relationship side of PR that we seem to miss when we focus solely on media relations. It’s interesting you mention SEO and social media as being related. I suppose I see the relationship in that they are both Internet-based, but where is the social aspect of SEO? I’d be interested to hear your thoughts on that.

The CMU students are a great group. I had the opportunity to speak to them last year, and was really impressed with them.

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