I say “maybe not”. I’m a bit disappointed the letter isn’t signed. Sure, most letters are fake signatures in those types of endeavors.

However, according to yourself and Pepsi-Cola it went out to just 25 bloggers. If this letter was sent to only 25 people there is no reason each one of them should be hand signed (and hand addressed on the envelope). Keep is classy.

Now, as for the folks at Pepsi, bring back the old cans! All white, that would be amazing. I’m a Coca-Cola guy myself. But I will happily switch to the first company that goes to almost all-white cans. Keep it classy.

Quite frankly I’m tired of all the companies changing their logos. A few (AT&T) have done a great job. Most have done a less than satisfactory job. Keep it classy.

More moden, more simple, more curves. Bleh! Now, time for some Cherry ____!

I loved this whole pseudo-focus group approach to the the Pepsi brand (although, of course, with my more traditional experience, I always like my focus groups to be much bigger, and longer!). Nevertheless, both Ken’s and Craig’s comments were thought-provoking; and while I am currently a COKE ZERO groupie (less for the branding than the taste, which is awesome!), I am going out (as soon as it appears) and purchasing the newly-branded Pepsi……because like your waiter, I figure there’s got to be something substantially “new” there, right? (LOL).

In any case, your blog is fantastic, funny, and enlightening. Thanks, again. Please keep up the good work.

PS – Go Wings.

Still enjoyed viewing and look forward to reading more. Sense of humor is important in what I choose to read and watch.

My favorite part of the video is hearing Ken Burbary say, “the logo re-creates the magic for Phil”!

Great idea (video) you should do that more.

What I found so interesting about this promotion was the reach or lack thereof that was invested in creating buzz.

For example – though Shannon does indeed rock and I’m sure her 24 counterparts who received similar packages do as well, this seems very BzzAgent-like but with far less “agents”. Now maybe I have their objectives all wrong but I know if I were to gauge the reaction of 25 people verses the 400,000 volunteers of BzzAgent, I’d take the aggregate sentiment and track influence, velocity of conversation, pass along, etc. thereafter.

Shannon received at least 8 cans of the new Pepsi. Why not deliver a single can to her and a t-shirt with the new logo while expanding the group of influencers from 25 to 200?

These are of course open-ended questions. I enjoyed being asked to participate and as mentioned in the video, it’s a great effort by Pepsi to reach out to people in the social web.