Comments on: Learn the rules so you can break them well

By: Shauna Nicholson

Shauna Nicholson — Mon, 06 Oct 2008 16:21:06 +0000

“Shockingly” enough, Obama is pulling ahead in the 7-11 race for the seat!
http://www.campaignfreak.com/2008/10/7-eleven-also-s.html

By: Tim Rueb

Tim Rueb — Sun, 05 Oct 2008 21:45:29 +0000

@Charlie – I’m always on the look-out for a promotional event for local companies to take advantage of. I think for a smaller regional player or very small retailer, the tactic of using cups or anything that brings people back to ‘vote’ by purchase would be awesome PR.

Good Hunting.

By: Elaine Garrett

Elaine Garrett — Sat, 04 Oct 2008 19:16:15 +0000

Okay, maybe politics.

But I’ve been involved in a free online course for most of this summer with a major internet marketer who made the bad choice of talking up a religious marketing conference on his blog. The fallout was instantaneous!

Immediately his comment section filled up with anti-religious and pro-religious posts! Like 7-Eleven he did not advocate for either side. He simply mentioned he was taking a break from his lessons while attending this conference and invited his students to attend because of the cheap price.

By: Eric Brown

Eric Brown — Sat, 04 Oct 2008 11:34:39 +0000

Shannon,
Great Post, and I love Charlie’s video and his blog. He is quite the creative sort and likely never followed any of the rules, he makes them up as he goes, which is admirable.

In order to create something Remarkable one will be coloring completely outside of the lines. Sometimes you need to make your own rules to build something truly remarkable, but to do so requires courage, which shouldn’t be underestimated. Even the simplest items require you to step out from the norm, be looked at as different, take a leap of faith, because your idea may fail, may cost money, yours or someone else’s, may not be popular, may offend someone, may offend a lot of folks, but maybe, if you can drive back the fear long enough to be creative, to be remarkable, your idea may Break from the Pack of commodity. But, listen to the pundits too long and even the best of ideas become diluted mush.

By: Charlie Wollborg

Charlie Wollborg — Fri, 03 Oct 2008 19:53:04 +0000

Great idea, Tim. I’d love to see 24 primary cups.

What about taking the idea one step further. 7-11 introduces “cause cups”. Each cup features a non-profit with a short intro to the cause, their web address and a call for support. Whichever cause sells the most cups of coffee during the month gets a big donation from 7-11.

Two new causes get featured every month. That’s 24 organizations filled with passionate supporters pushing their members to 7-11 for a cup of coffee.

What can your organization do to break the rules?

By: Rosy

Rosy — Fri, 03 Oct 2008 19:47:12 +0000

What a creative way to sell loads of coffee and have people talking!

By: Tim Rueb

Tim Rueb — Fri, 03 Oct 2008 19:21:24 +0000

I loved it also. Great video. Great idea for 7-eleven. Just think how much more coffee they are going to sell for all the people looking for make a difference by drinking coffee 8)

Could you images what their cup selections would be like at the beginnings of the primaries. Weren’t there 12 on each major party? 24 cups to choose from! Wow.

By: flashcat7

flashcat7 — Fri, 03 Oct 2008 19:04:36 +0000

Awesome! I’ll pass this along. I love when big companies get involved. That’s the best way to approach the subject of politics. You’re not favoring either candidate, but you’re encouraging involvement in the election for average americans.

Hopefully people won’t think this counts as their vote!