Comments on: Don't hold your breath waiting for the end of PR spam http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/ Social Media Integration Means Business Wed, 30 May 2012 14:34:36 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Here’s Why PR Spam Won’t Stop Anytime Soon « David Mullen http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-161 Here’s Why PR Spam Won’t Stop Anytime Soon « David Mullen Fri, 16 Jan 2009 05:11:19 +0000 http://shannonpaul.wordpress.com/?p=90#comment-161 [...] for PR spam regularly. Many PR pros write blog posts telling their colleagues why they should stop spamming reporters and offering tips. And, I might say, rightly so. But that’s not what this post is about. I want [...] [...] for PR spam regularly. Many PR pros write blog posts telling their colleagues why they should stop spamming reporters and offering tips. And, I might say, rightly so. But that’s not what this post is about. I want [...]

]]> By: Jeremy Pepper http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-160 Jeremy Pepper Wed, 27 Aug 2008 23:44:53 +0000 http://shannonpaul.wordpress.com/?p=90#comment-160 Thanks PPRLisa. :) Thanks PPRLisa. :)

]]> By: pprlisa http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-159 pprlisa Sun, 17 Aug 2008 16:35:29 +0000 http://shannonpaul.wordpress.com/?p=90#comment-159 Shannon, I wish I had read this BEFORE I posted a way too long post on Jeremiah's blog, kind of along the same thinking. http://tinyurl.com/5klmjv. I think you have a lot of very good and valid points and LOVE what Jeremy Pepper (for whom I have a lot of respect) says: <> Jeremiah - THATS what I was trying to say ;) Thanks Shannon Shannon,

I wish I had read this BEFORE I posted a way too long post on Jeremiah’s blog, kind of along the same thinking. http://tinyurl.com/5klmjv.

I think you have a lot of very good and valid points and LOVE what Jeremy Pepper (for whom I have a lot of respect) says:

<>

Jeremiah – THATS what I was trying to say ;)

Thanks Shannon

]]> By: Jason Kintzler http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-158 Jason Kintzler Sun, 17 Aug 2008 05:18:07 +0000 http://shannonpaul.wordpress.com/?p=90#comment-158 In closing, I appreciate your feedback and will take it to heart. There are hundreds of agencies and PR pros already using PitchEngine with extremely positive feedback so far. You'll be seeing more in the media soon, so I hope they don't offend you with their own claims. Not every PR firm or brand has expert social media PR pros like you or Jeremy to go to. For those firms, PitchEngine offers a solution for building SMRs that didn't exist previously. It will be interesting to see where it goes Shannon, perhaps you can say you told me so in a few months. In closing, I appreciate your feedback and will take it to heart. There are hundreds of agencies and PR pros already using PitchEngine with extremely positive feedback so far. You’ll be seeing more in the media soon, so I hope they don’t offend you with their own claims.

Not every PR firm or brand has expert social media PR pros like you or Jeremy to go to. For those firms, PitchEngine offers a solution for building SMRs that didn’t exist previously.

It will be interesting to see where it goes Shannon, perhaps you can say you told me so in a few months.

]]> By: shannonpaul http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-157 shannonpaul Fri, 15 Aug 2008 17:03:31 +0000 http://shannonpaul.wordpress.com/?p=90#comment-157 @Jeremy - Thanks so much! You and I share a lot of the same grief about some of these new tools being proposed as "solutions" because people like us have to actually answer for the overall success or failure of any outreach strategy. I also think you're right to question the value of the SMPR. I think it has value (as I think you do, too), insofar as a part of the overall, to use your phrase, "BAM" mix (BAM = Bloggers, Analysts, Media). @Jason - I think my point is that by helping somebody create something they cannot distribute properly, you really haven't done them any favors. Also, this kind of half-step approach to publicity doesn't help us appropriately counsel clients when the time is right to use these specific tools because they will have had bad experiences, or heard of others' bad experiences, and will resist using them even when it makes the best sense. Bad strategy at this point in the game -- when a lot of tools are new, does everyone a disservice in the long run. @Jeremy – Thanks so much! You and I share a lot of the same grief about some of these new tools being proposed as “solutions” because people like us have to actually answer for the overall success or failure of any outreach strategy. I also think you’re right to question the value of the SMPR. I think it has value (as I think you do, too), insofar as a part of the overall, to use your phrase, “BAM” mix (BAM = Bloggers, Analysts, Media).

@Jason – I think my point is that by helping somebody create something they cannot distribute properly, you really haven’t done them any favors. Also, this kind of half-step approach to publicity doesn’t help us appropriately counsel clients when the time is right to use these specific tools because they will have had bad experiences, or heard of others’ bad experiences, and will resist using them even when it makes the best sense.

Bad strategy at this point in the game — when a lot of tools are new, does everyone a disservice in the long run.

]]> By: Jeremy Pepper http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-156 Jeremy Pepper Fri, 15 Aug 2008 16:45:35 +0000 http://shannonpaul.wordpress.com/?p=90#comment-156 @JasonBaer - And the value of SMPR is? @JasonBaer – And the value of SMPR is?

]]> By: Jason Baer http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-155 Jason Baer Fri, 15 Aug 2008 16:36:08 +0000 http://shannonpaul.wordpress.com/?p=90#comment-155 No question that a release is only as good as its distribution, even if it's gold plated. But what PitchEngine makes real is the opportunity for even the most Amish of PR practitioners to create their own, credible SMPR without getting a programmer involved. To me, even if zero new features are added, that makes it a game changer. Just finished a post outlining the impact PitchEngine could have: "PitchEngine Takes the Mystery Out of Social Media Releases" http://is.gd/Ste Jason Baer Convince & Convert - digital consulting for agencies www.convinceandconvert.com No question that a release is only as good as its distribution, even if it’s gold plated.

But what PitchEngine makes real is the opportunity for even the most Amish of PR practitioners to create their own, credible SMPR without getting a programmer involved.

To me, even if zero new features are added, that makes it a game changer.

Just finished a post outlining the impact PitchEngine could have:

“PitchEngine Takes the Mystery Out of Social Media Releases”

http://is.gd/Ste

Jason Baer
Convince & Convert – digital consulting for agencies
http://www.convinceandconvert.com

]]> By: Jeremy Pepper http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-154 Jeremy Pepper Fri, 15 Aug 2008 02:07:40 +0000 http://shannonpaul.wordpress.com/?p=90#comment-154 Very well done - and great points that you bring to the forefront, in an industry that tends to not want to question or critically assess, but just embrace new tools. My problem with PitchEngine - beyond my POV that the SMNR/SMR/SMPR is a POS - is the hyperbole. When I signed up, the email from Jason said "<i>Welcome to the future of media relations!</i>" - um, nope, that's totally wrong and, well, part of the problem. The SMR is <b>not</b> media relations, nor is it the future of media relations. Where in the SMR is there relationship building? It's a tool to deliver information, and that is it. Does it do that? Meh. Another point of contention is that I understand that Jason is building a company, but is the right way to build relationships to pitch the PitchEngine in every post about the death of PR? No - that is not relationship building, but that borders on comment spam. There are issues in PR - but this is not the solution, but one tool that may be <i>part</i> of the solution. Targeted lists, relationships - those are solutions. Very well done – and great points that you bring to the forefront, in an industry that tends to not want to question or critically assess, but just embrace new tools.

My problem with PitchEngine – beyond my POV that the SMNR/SMR/SMPR is a POS – is the hyperbole. When I signed up, the email from Jason said “Welcome to the future of media relations!” – um, nope, that’s totally wrong and, well, part of the problem.

The SMR is not media relations, nor is it the future of media relations. Where in the SMR is there relationship building? It’s a tool to deliver information, and that is it. Does it do that? Meh.

Another point of contention is that I understand that Jason is building a company, but is the right way to build relationships to pitch the PitchEngine in every post about the death of PR? No – that is not relationship building, but that borders on comment spam.

There are issues in PR – but this is not the solution, but one tool that may be part of the solution. Targeted lists, relationships – those are solutions.

]]> By: Jason Kintzler, PitchEngine http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-153 Jason Kintzler, PitchEngine Thu, 14 Aug 2008 17:30:58 +0000 http://shannonpaul.wordpress.com/?p=90#comment-153 By the way, I never "promised" to end PR spam. That statement came from the headline of the Profy.com post in the linked article above. In context, media who will be using PitchEngine will not receive PR spam- at least not in any traditional manner out there today. Here's a recent, well researched article that explains my intentions: <a href="http://www.livingstonbuzz.com/2008/08/14/buzz-meter-pitchengine/" rel="nofollow">Buzz Meter: PitchEngine</a> By the way, I never “promised” to end PR spam. That statement came from the headline of the Profy.com post in the linked article above.

In context, media who will be using PitchEngine will not receive PR spam- at least not in any traditional manner out there today.

Here’s a recent, well researched article that explains my intentions: Buzz Meter: PitchEngine

]]> By: Karen Swim http://veryofficialblog.com/2008/08/13/dont-hold-your-breath-waiting-for-the-end-of-pr-spam/comment-page-1/#comment-152 Karen Swim Thu, 14 Aug 2008 15:09:41 +0000 http://shannonpaul.wordpress.com/?p=90#comment-152 Shannon, thanks so much for this post. I am not a PR specialist but am often called upon by PR agents and clients to write the content. A better tool for SMR is great but from the non-specialist side, none of this takes the place of a well thought out plan that includes targeted distribution AND actually building & sustaining relationships with media professionals. I welcome the tool that will be the magic bullet but until that happens the tools for me remain a component of the overall plan. Shannon, thanks so much for this post. I am not a PR specialist but am often called upon by PR agents and clients to write the content. A better tool for SMR is great but from the non-specialist side, none of this takes the place of a well thought out plan that includes targeted distribution AND actually building & sustaining relationships with media professionals. I welcome the tool that will be the magic bullet but until that happens the tools for me remain a component of the overall plan.

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