Comments on: PR people prefer print despite consumer preference http://veryofficialblog.com/2008/08/07/pr-people-prefer-print-despite-consumer-preference/ Social Media Integration Means Business Tue, 30 Nov 2010 21:43:29 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: travelwriter http://veryofficialblog.com/2008/08/07/pr-people-prefer-print-despite-consumer-preference/comment-page-1/#comment-145 travelwriter Sat, 15 Aug 2009 00:15:33 +0000 http://shannonpaul.wordpress.com/?p=82#comment-145 I find this absolutely unbelievable, that clients feel that print is more valuable that online. Unless consumers are keeping months' worth of newspaper and magazine clippings around their homes and offices, do they not "get" that online is almost forever? (And in the case of travel, do they NOT know that the majority of people researching travel do so on the Internet?) I don't blame PR people. I blame the Neanderthal clients who refuse to change (if they had been around when TV was invented, they would have been the ones saying, 'But nobody is going to watch that!') and drag the whole model down with them. But I guess it's nothing new. Advertising and PR people have had to employ the kick-and-drag school of client education even way back when I was in the field in the 80s. So not much has changed in that regard. I hope clients get with the program soon. I don't envy PR people having to do all the educatin' that's involved with this. But as long as clients are allowed to think that print is the gold standard when it comes to exposure, and refuse to join the 21st century, then they have no one to blame but themselves when their net-savvy competitors leave them in the dust. I find this absolutely unbelievable, that clients feel that print is more valuable that online. Unless consumers are keeping months’ worth of newspaper and magazine clippings around their homes and offices, do they not “get” that online is almost forever? (And in the case of travel, do they NOT know that the majority of people researching travel do so on the Internet?)

I don’t blame PR people. I blame the Neanderthal clients who refuse to change (if they had been around when TV was invented, they would have been the ones saying, ‘But nobody is going to watch that!’) and drag the whole model down with them. But I guess it’s nothing new. Advertising and PR people have had to employ the kick-and-drag school of client education even way back when I was in the field in the 80s. So not much has changed in that regard.

I hope clients get with the program soon. I don’t envy PR people having to do all the educatin’ that’s involved with this. But as long as clients are allowed to think that print is the gold standard when it comes to exposure, and refuse to join the 21st century, then they have no one to blame but themselves when their net-savvy competitors leave them in the dust.

]]> By: cultureofnone http://veryofficialblog.com/2008/08/07/pr-people-prefer-print-despite-consumer-preference/comment-page-1/#comment-144 cultureofnone Sat, 25 Oct 2008 03:16:09 +0000 http://shannonpaul.wordpress.com/?p=82#comment-144 the "Print is tangible" bullet (esp. your commentary) caught me on this one; there's a philosophical dimension here that is ripe with insights and considerations. I have been watching a recent indie documentary film called 'SCRAPPED' (see http://www.scrappedmovie.com/) that explores the scrapbooking phenom with plenty of lively talk regarding the sharing/documenting of personal experience, the "tangible" nature of the photograph, the elevation of the mundane to the memorable, etc. Much of the film's dialogue is a portal into the very relevant topic of public sharing, and the embracing of such a non-digital means of delivery is a springboard for discussion, as well as a counterpoint for the familiar Web 2.0 laundry list. the “Print is tangible” bullet (esp. your commentary) caught me on this one; there’s a philosophical dimension here that is ripe with insights and considerations. I have been watching a recent indie documentary film called ‘SCRAPPED’ (see http://www.scrappedmovie.com/) that explores the scrapbooking phenom with plenty of lively talk regarding the sharing/documenting of personal experience, the “tangible” nature of the photograph, the elevation of the mundane to the memorable, etc. Much of the film’s dialogue is a portal into the very relevant topic of public sharing, and the embracing of such a non-digital means of delivery is a springboard for discussion, as well as a counterpoint for the familiar Web 2.0 laundry list.

]]> By: ahzrfcyt lyrc http://veryofficialblog.com/2008/08/07/pr-people-prefer-print-despite-consumer-preference/comment-page-1/#comment-143 ahzrfcyt lyrc Fri, 03 Oct 2008 21:38:46 +0000 http://shannonpaul.wordpress.com/?p=82#comment-143 kaolpnv uxftqdics jtrzwn wcpx yjaheqgr uxrohlwi wmqhvtai kaolpnv uxftqdics jtrzwn wcpx yjaheqgr uxrohlwi wmqhvtai

]]> By: James http://veryofficialblog.com/2008/08/07/pr-people-prefer-print-despite-consumer-preference/comment-page-1/#comment-142 James Fri, 08 Aug 2008 18:25:06 +0000 http://shannonpaul.wordpress.com/?p=82#comment-142 I can't agree with this more. But I also can't see when the time will come when PR (client-side) profs say online is MORE important than offline, when a lot of the cases it is. Is it a year, two years, three years. By that time won't there be a different communications channel? I can’t agree with this more. But I also can’t see when the time will come when PR (client-side) profs say online is MORE important than offline, when a lot of the cases it is. Is it a year, two years, three years. By that time won’t there be a different communications channel?

]]> By: Peter I. http://veryofficialblog.com/2008/08/07/pr-people-prefer-print-despite-consumer-preference/comment-page-1/#comment-141 Peter I. Fri, 08 Aug 2008 17:42:08 +0000 http://shannonpaul.wordpress.com/?p=82#comment-141 Great post. This underscores a huge problem in the PR industry where the practitioners are disconnected from the reality of modern media habits. The whole rationale about print guiding television coverage is a little short-sighted when you see data, like the recent study from Brodeur, that shows how online shapes sentiment and story angles for most reporters. Traditional PR people also seem to struggle with the idea that online media isn't disposable like print, television and radio. Once more PR people learn how online search works and its effect on brand awareness, you may finally see that "ah ha" moment we've all been waiting for. Great post. This underscores a huge problem in the PR industry where the practitioners are disconnected from the reality of modern media habits. The whole rationale about print guiding television coverage is a little short-sighted when you see data, like the recent study from Brodeur, that shows how online shapes sentiment and story angles for most reporters. Traditional PR people also seem to struggle with the idea that online media isn’t disposable like print, television and radio. Once more PR people learn how online search works and its effect on brand awareness, you may finally see that “ah ha” moment we’ve all been waiting for.

]]> By: Schreck http://veryofficialblog.com/2008/08/07/pr-people-prefer-print-despite-consumer-preference/comment-page-1/#comment-140 Schreck Fri, 08 Aug 2008 16:02:24 +0000 http://shannonpaul.wordpress.com/?p=82#comment-140 Measurement is important in showing the value, w/out people like to know that it got in print bcs they know that people pick up the "paper." Distributors of online info need to be able to show that there is the value, and that will just take time to change the model. @gregorylent - that is a bit of a generalization, 'to actually exert themselves in conversation is unthinkable, time-consuming, unwanted.' I don't remember hiring you as the spokesperson for our town ;-) The model for how our industry works needs to change, I can't sit around engaged in the conversation online while my client wants me to do something else. Measurement is important in showing the value, w/out people like to know that it got in print bcs they know that people pick up the “paper.” Distributors of online info need to be able to show that there is the value, and that will just take time to change the model.

@gregorylent – that is a bit of a generalization, ‘to actually exert themselves in conversation is unthinkable, time-consuming, unwanted.’ I don’t remember hiring you as the spokesperson for our town ;-) The model for how our industry works needs to change, I can’t sit around engaged in the conversation online while my client wants me to do something else.

]]> By: gregorylent http://veryofficialblog.com/2008/08/07/pr-people-prefer-print-despite-consumer-preference/comment-page-1/#comment-139 gregorylent Fri, 08 Aug 2008 07:53:31 +0000 http://shannonpaul.wordpress.com/?p=82#comment-139 engagement is a long way off for being an attractive marker for most people's decision-making. things have climbed from swayed, to informed, but engaged is simply not important for people. they simply want to feel they know, or can compare, but to actually exert themselves in conversation is unthinkable, time-consuming, unwanted. engagement is a long way off for being an attractive marker for most people’s decision-making.

things have climbed from swayed, to informed, but engaged is simply not important for people.

they simply want to feel they know, or can compare, but to actually exert themselves in conversation is unthinkable, time-consuming, unwanted.

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