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	<title>Comments on: We tried to change things before; it doesn&#039;t work. This is the way we&#039;ve always done it&#8230;</title>
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	<link>http://veryofficialblog.com/2008/07/29/we-tried-to-change-things-before-it-doesnt-work-this-is-the-way-weve-always-done-it/</link>
	<description>Social Media Integration Means Business</description>
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		<title>By: Tim (@Twalk) Walker</title>
		<link>http://veryofficialblog.com/2008/07/29/we-tried-to-change-things-before-it-doesnt-work-this-is-the-way-weve-always-done-it/comment-page-1/#comment-120</link>
		<dc:creator>Tim (@Twalk) Walker</dc:creator>
		<pubDate>Wed, 30 Jul 2008 16:55:13 +0000</pubDate>
		<guid isPermaLink="false">http://shannonpaul.wordpress.com/?p=49#comment-120</guid>
		<description>You&#039;ve touched on a huge, important topic in this short post.  To my mind, comeback #1 is less likely to be effective, simply because the conversation (maybe just with my friends / colleagues) is likely to devolve into poor Yoda imitations.

But #2 is very good, because it short-circuits our tendency to make hard-and-fast dichotomies.  It&#039;s way too easy for folks who have been burned once -- whether because of poor timing, lack of skills, lack of effort, random back luck, whatever -- to assume that they&#039;ll be burned again if they try.

And you&#039;re absolutely right that #3 is the devastating one.  I think it&#039;s because it gently puts the skeptic on the spot:  are you saying that *I* should share your cynicism?  Most of us don&#039;t embrace the cynic&#039;s role, I think, and most of us don&#039;t want to rain on others&#039; parades.  So we back up and figure out how to be helpful or remove a barrier or share some wisdom, instead of falling back reflexively on our objections.</description>
		<content:encoded><![CDATA[<p>You&#8217;ve touched on a huge, important topic in this short post.  To my mind, comeback #1 is less likely to be effective, simply because the conversation (maybe just with my friends / colleagues) is likely to devolve into poor Yoda imitations.</p>
<p>But #2 is very good, because it short-circuits our tendency to make hard-and-fast dichotomies.  It&#8217;s way too easy for folks who have been burned once &#8212; whether because of poor timing, lack of skills, lack of effort, random back luck, whatever &#8212; to assume that they&#8217;ll be burned again if they try.</p>
<p>And you&#8217;re absolutely right that #3 is the devastating one.  I think it&#8217;s because it gently puts the skeptic on the spot:  are you saying that *I* should share your cynicism?  Most of us don&#8217;t embrace the cynic&#8217;s role, I think, and most of us don&#8217;t want to rain on others&#8217; parades.  So we back up and figure out how to be helpful or remove a barrier or share some wisdom, instead of falling back reflexively on our objections.</p>
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