Comments on: Evolution or revolution is a matter of corporate culture http://veryofficialblog.com/2008/06/11/evolution-or-revolution-is-a-matter-of-corporate-culture/ Social Media Integration Means Business Tue, 30 Nov 2010 21:43:29 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: charliecurve http://veryofficialblog.com/2008/06/11/evolution-or-revolution-is-a-matter-of-corporate-culture/comment-page-1/#comment-44 charliecurve Sun, 15 Jun 2008 14:41:32 +0000 http://shannonpaul.wordpress.com/?p=14#comment-44 It was a trailblazer like Frank Lloyd Wright or Ayn Rand that once intoned "A committee has never built a great building." In the business world, consensus is the enemy of revolution. You may win the trust of a client, but by the time your big idea makes it's way through committee, you'll be hard pressed to recognize it. At the auto show, we see bold concept cars on display year after year. You'll often here "I love it!" and "I hate it!" at the same vehicle. This is a this the work of a designer with a vision. On the way to production, that same visionary design goes through a few dozen focus groups and committee meetings where they round off the hard corners and soften the innovative lines. When the car hits the showroom it won't offend anyone, and there's the problem - it won't excite anyone either. Focus groups and committees will never help you find "what's next" -- they aren't even good at "what's now." In the ad world, great ads are often attributed to a visionary agency. They should be attributed to a visionary client. A client who fights back the committee of stakeholders to allow a great ad to see the light of day. It's takes clear vision and true leadership to blaze a trail. That's why great clients are something to be coveted. It was a trailblazer like Frank Lloyd Wright or Ayn Rand that once intoned “A committee has never built a great building.”
In the business world, consensus is the enemy of revolution. You may win the trust of a client, but by the time your big idea makes it’s way through committee, you’ll be hard pressed to recognize it.
At the auto show, we see bold concept cars on display year after year. You’ll often here “I love it!” and “I hate it!” at the same vehicle. This is a this the work of a designer with a vision.
On the way to production, that same visionary design goes through a few dozen focus groups and committee meetings where they round off the hard corners and soften the innovative lines. When the car hits the showroom it won’t offend anyone, and there’s the problem – it won’t excite anyone either.
Focus groups and committees will never help you find “what’s next” — they aren’t even good at “what’s now.”
In the ad world, great ads are often attributed to a visionary agency. They should be attributed to a visionary client. A client who fights back the committee of stakeholders to allow a great ad to see the light of day.
It’s takes clear vision and true leadership to blaze a trail. That’s why great clients are something to be coveted.

]]> By: shannonpaul http://veryofficialblog.com/2008/06/11/evolution-or-revolution-is-a-matter-of-corporate-culture/comment-page-1/#comment-43 shannonpaul Sun, 15 Jun 2008 13:58:11 +0000 http://shannonpaul.wordpress.com/?p=14#comment-43 I think you're right, Darren. Striking the right balance between audacious creativity and regard for others' comfort is essential to moving things forward in business. Thanks for your comment! I think you’re right, Darren. Striking the right balance between audacious creativity and regard for others’ comfort is essential to moving things forward in business. Thanks for your comment!

]]> By: Darren Daz Cox http://veryofficialblog.com/2008/06/11/evolution-or-revolution-is-a-matter-of-corporate-culture/comment-page-1/#comment-42 Darren Daz Cox Thu, 12 Jun 2008 17:24:06 +0000 http://shannonpaul.wordpress.com/?p=14#comment-42 You have to be creative enough to affect change without upsetting the ultra conservative status quo. Often the best way to sell a creative idea is to show what the competition is doing, if it wasn't for Mac OS we'd still be using Windows 95 (or lower!) as they'd have no incentive otherwise to take that creative leap! You have to be creative enough to affect change without upsetting the ultra conservative status quo.

Often the best way to sell a creative idea is to show what the competition is doing, if it wasn’t for Mac OS we’d still be using Windows 95 (or lower!) as they’d have no incentive otherwise to take that creative leap!

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