socialmedia

What The F**K is Social Media

by Shannon Paul on July 3, 2008

Pardon my French, but that’s the title of a really great presentation put together by Marta Z. Kagan, social media evangelist and online marketing professional. Check out the great statistics on social media participation, connectivity and the comparisons to ROI for traditional advertising — Yikes! The link to the original post on SlideShare can be [...]

{ 14 comments }

Social media stunts don't work

by Shannon Paul on June 30, 2008

Why? Because you can’t fake community. If you want to manipulate me, you have to get to know me first and it helps if you seem to care about me, too… in addition to other worthy causes. I read about Verizon’s Twittering Teddy a couple of weeks ago in PRWeek and there were a number [...]

{ 0 comments }