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social web

Social media outreach is not a tool

by Shannon Paul on January 4, 2009

Since so many blogs have called for the death of everything from press releases to the PR industry-at-large and embargoes, I would like to jump on the bandwagon and begin 2009 by calling for the death of social media tools. Allow me to clarify: I am NOT calling for the death of social networks, or [...]

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