by Shannon Paul on May 7, 2009
What our fear of the stock market can teach us about resistance to social media integration Sounds crazy, I know. But, many of the same things that prevent businesses from getting social are the same things that prevent people from investing in the stock market. Maybe I’m oversimplifying things a bit, but I think if [...]
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by Shannon Paul on April 2, 2009
Yesterday I wrote a post here about receiving a PR pitch in a blog comment from a representative of a skin/haircare company called Yes to Carrots titled, PR pitches disguised as blog comments make me feel so dirty. In an interesting turn of events, I received a phone call this morning from the person who [...]
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by Shannon Paul on March 29, 2009
Blogging done well has the power to engage, excite and evangelize people around a business or product like nothing else. When people talk about the power of social media engagement, they’re not talking about the results of requiring your sales staff to create profiles on LinkedIn — they’re referring to the amazing things that happen [...]
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by Shannon Paul on February 25, 2009
The following is an interview with Michael DiLorenzo, the Director of Corporate Communications with the NHL (National Hockey League), about what he has learned thus far through social media engagement and what he plans to do with what he’s learned. I know he’s really eager to gather some feedback, so please let him (and me) [...]
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by Shannon Paul on February 18, 2009
Aaron Strout, a highly regarded social media marketer and all around smart guy, issued the social marketing challenge over on his blog: Define social marketing in 100 words or less. There were a lot of great (and humorous) entries, but he and his colleagues, aka the judges, selected the one I entered as the winner. [...]
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by Shannon Paul on February 11, 2009
There. I said it. Should YOUR company blog? It depends. Should YOUR company have a Facebook page? It depends. Should YOUR company be on Twitter? It depends. If YOUR company IS on Twitter, should it be a person or a brand? It depends. ANYONE who says they know the answers to these questions without taking [...]
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by Shannon Paul on February 2, 2009
Today the post isn’t here, it’s over on Craig Sutton’s blog. As part of an interview series with people involved in social media, he asked me 5 questions over on his blog. If you’re interested, check it out. And, while you’re there, check out some of the other interviews with Ann Handley, Amber Naslund and [...]
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by Shannon Paul on January 24, 2009
Amazingly enough, I can’t tell you how many glazed over looks I still receive when I tell people that social media is not about how many networks you can list, nor is it about throwing up a profile on a social network like you did with your website 12 years ago. It’s not necessarily about [...]
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by Shannon Paul on January 8, 2009
Best practices are great when they provide guidelines — but they generally make terrible laws. Theory can only take us so far in the real world and sometimes upping our game means trusting our instincts to get things done. To illustrate my point, I chose to share a video clip with you here after a [...]
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by Shannon Paul on January 4, 2009
Since so many blogs have called for the death of everything from press releases to the PR industry-at-large and embargoes, I would like to jump on the bandwagon and begin 2009 by calling for the death of social media tools. Allow me to clarify: I am NOT calling for the death of social networks, or [...]
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Shannon Paul writes about how social media amplifies and aligns with marketing, public relations and other business objectives Click to continue...
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