by Shannon Paul on October 3, 2010
Tweet It’s no secret that social media has a credibility problem in the business community, especially when most only see the noise generated by so many of us out there on any particular social network. Many of us also lack credibility on the technology side because we may not fully appreciate how integrating social technology […]
by Shannon Paul on June 1, 2010
Tweet The problem with any new function in a business is deciding how it fits with existing operations. This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing […]
by Shannon Paul on March 28, 2010
Tweet If you think the world is divided into two groups: those who “get” social media and those who don’t, you’re not ready to create change. You’re talking tactics, they’re talking strategy You’re talking output, they’re interested in outcomes You’re interested in social media for its own sake, they’re wondering how the activity will accrue […]
by Shannon Paul on March 17, 2010
Tweet You know the drill. Just about every buddy cop movie shows the two characters performing the good cop bad cop routine. Parents have even been known to use this same strategy when seeking a confession from their children when they suspect foul play. With good cop bad cop, one person approaches the suspect with […]
by Shannon Paul on February 14, 2010
Tweet What is the missing ingredient in most strategies I’ve seen? Actual strategy. However, before I can really show you what a strategy is, it helps to understand what a strategy isn’t. What a Strategy Is NOT Strategy is not a plan Strategy is not a timeline Strategy is not a goal Strategy is not […]
by Shannon Paul on August 5, 2009
Eventually all social media strategies start to look the same because the intent should always be to bring down the information silos and participate in dialogue. Beyond that, the rest is tactics…
