by Shannon Paul on January 25, 2010
[tweetmeme source=”@shannonpaul”] Last week I wrote about the importance of showing up for companies looking to market with social media. In this post I talked about a type of catch 22 many companies face as they enter this space: “…social media and tech audiences aren’t interested in hearing sanitized positioning statements from an official spokesperson, [...]
by Shannon Paul on January 20, 2010
[tweetmeme source=”@shannonpaul”] Woody Allen said 80 percent of success is showing up, but when it comes to establishing a meaningful presence on the social web, that figure may be closer to 100 percent. There’s an opportunity here. As much as I respect and admire the work of companies like Zappo’s, Comcast, Dell and Ford with [...]
by Shannon Paul on November 12, 2009
[tweetmeme source=”@shannonpaul”] The first push back regarding social media is the dreaded ROI question, right? There’s also been a lot of talk about how conversation and dialogue can’t be measured in terms of revenue too. Maybe that’s true. Or, maybe we’re measuring the wrong things or we’re only capturing part of the picture. Since I [...]
The Cost of Conversation: Should Companies Have to Pay to Talk to Customers in Social Networks?
by Shannon Paul on December 14, 2009
[tweetmeme source=”@shannonpaul”] I’m only asking because I had a recent encounter with a site that proposed the company I work for do just that. For a little bit of background on the situation, OptionsHouse is an online brokerage owned by my employer, PEAK6 Online. OptionsHouse recently introduced some new pricing options in addition to the [...]
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