Shannon Paul

Social media outreach is not a tool

by Shannon Paul on January 4, 2009

Tweet Since so many blogs have called for the death of everything from press releases to the PR industry-at-large and embargoes, I would like to jump on the bandwagon and begin 2009 by calling for the death of social media tools. Allow me to clarify: I am NOT calling for the death of social networks, […]

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5 Very Official Tips for Building an Online Presence

by Shannon Paul on December 28, 2008

Tweet The other day Arik Hanson, someone I met recently on Twitter, asked me if I could provide 5 tips for cultivating an online presence. Now, with that in mind, please let me preface this by saying that in many ways, I feel like any kind of online presence I have began by accident. I […]

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7 random and weird things about me

by Shannon Paul on December 9, 2008

Tweet PR and marketing recruiter and social media goddess, Lindsay Olson, tagged me to be the next in line for this blog meme that says I need to outline seven random and weird things about myself for you to read. So, here it goes. 7 Random and Weird Things About Me I had two imaginary […]

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Social media and the art of seduction

by Shannon Paul on October 31, 2008

Tweet Don’t let anyone fool you. Companies want social media engagement, most just aren’t willing to do the internal work aimed at bringing down the barriers to transparency in order to make that happen. Most of us know someone that desperately longs to be in a relationship, yet they remain hopelessly single because they refuse […]

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Nice cans

by Shannon Paul on October 29, 2008

Tweet Since Pepsi decided to do something a little different by sending me some of their product with their newly redesigned logo, I decided to do something a little different, too. I opened the boxes sent by Pepsi with friends Ken Burbary and Craig Daitch and captured our discussion of the new logo and the […]

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