by Shannon Paul on January 8, 2009
Best practices are great when they provide guidelines — but they generally make terrible laws. Theory can only take us so far in the real world and sometimes upping our game means trusting our instincts to get things done. To illustrate my point, I chose to share a video clip with you here after a [...]
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by Shannon Paul on October 24, 2008
Influencers are usually pretty easy to spot, so why do so many companies still insist on building their own social networks? This month started off with a bit of a downer for social media evangelists everywhere when Gartner released the results of a study that indicated a 50 percent failure rate of all social networking [...]
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by Shannon Paul on October 13, 2008
It’s been extremely difficult keeping quiet about this, but today was my first day working for the Detroit Red Wings as their New Media and Creative Content Coordinator! This basically means that I will be helping the team with all things related to social media engagement and online content creation. This is a brand new [...]
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by Shannon Paul on October 12, 2008
It may seem counterintuitive, but a growing body of evidence supports the argument that free content shared online leads to more people buying your stuff. In the music industry, this realization is finally beginning to take hold, showing even the most frugal bean counters that content distributed free of charge generates more revenue. For years, [...]
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by Shannon Paul on October 6, 2008
A couple of weeks ago, I wrote a post about social -vs- marketplace motivation based on a presentation from Francois Gossieaux and Lois Kelly from Beeline Labs. At that time I promised to return to their Tribalization of Business study and that’s exactly what I plan to do with this post. Beeline Labs’ Tribalization of [...]
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Shannon Paul writes about how social media amplifies and aligns with marketing, public relations and other business objectives Click to continue...
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