marketing

Why communicators should get to know SEO

by Shannon Paul on January 11, 2009

Tweet How can your content be social if it’s downright unavailable or even difficult to find? By content, I’m referring to anything you post on the web — from press releases to blog posts and podcasts as well as marketing materials, polls, opt-in forms, newsletters, ebooks, whitepapers etc. Individual social networks are bound to have […]

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Transcending best practices

by Shannon Paul on January 8, 2009

Tweet Best practices are great when they provide guidelines — but they generally make terrible laws. Theory can only take us so far in the real world and sometimes upping our game means trusting our instincts to get things done. To illustrate my point, I chose to share a video clip with you here after […]

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Social media outreach is not a tool

by Shannon Paul on January 4, 2009

Tweet Since so many blogs have called for the death of everything from press releases to the PR industry-at-large and embargoes, I would like to jump on the bandwagon and begin 2009 by calling for the death of social media tools. Allow me to clarify: I am NOT calling for the death of social networks, […]

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Tweet Different social networks appeal to different people for different reasons. The two obvious giants when it comes to social media are MySpace and Facebook. A user’s preference for either network may speak to the differences in many other interests and online behaviors, but determining exactly where the similarities and differences lie could mean the […]

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Cultural immersion in 9 Steps For Social Media Tourists

by Shannon Paul on November 29, 2008

Tweet Lately, I’ve tried to stop thinking like a marketer, or a PR professional, and I’ve started thinking more like an anthropologist when it comes to reaching out to people in social networks. I haven’t completely done away with my marketer/PR hat and I’m not recommending you do away with yours either, since you’ll likely […]

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You could say that IF you were one of us

by Shannon Paul on November 24, 2008

Tweet I told myself I wasn’t going to chime in on the Motrin Moms marketing fiasco, but I just couldn’t help myself. However, rather than simply weighing in on whether or not I think the ad aimed at babywearing moms was offensive, I would rather examine how this marketing debacle validated the simple fact that […]

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Putting the "P" Back in PR

by Shannon Paul on November 19, 2008

Tweet It’s true, integrating social media into communication strategies puts the focus back on the public. It’s no longer just about the media. Last week I gave a presentation on social media to the Central Michigan chapter of the Public Relations Society of America (CMPRSA). I was the first speaker of the day, and I […]

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Social media and the art of seduction

by Shannon Paul on October 31, 2008

Tweet Don’t let anyone fool you. Companies want social media engagement, most just aren’t willing to do the internal work aimed at bringing down the barriers to transparency in order to make that happen. Most of us know someone that desperately longs to be in a relationship, yet they remain hopelessly single because they refuse […]

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Tweet Influencers are usually pretty easy to spot, so why do so many companies still insist on building their own social networks? This month started off with a bit of a downer for social media evangelists everywhere when Gartner released the results of a study that indicated a 50 percent failure rate of all social […]

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Tweet Even though I am fairly immersed in all things social media, I still feel like a bit of an outsider. Only on extremely rare occasions do I find myself luxuriating in some fantastic conversation over coffee about promising new apps and blogs and the role of content marketing in PR, but I’m beginning to […]

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