The press release gets a bad rap, and many have been calling for the death of the press release for at least three years. Despite that fact, I still write and distribute a fair amount of press releases and people are still willing to pay me for this service. To be fair, I’m a proponent [...]
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Our behaviors as consumers and individuals are often based on lies – not lies told by marketers and PR professionals, but on lies that we tell ourselves. Edward Bernays, considered the father of PR, understood this truth better than most, and unlike others, he was willing to explore the realities of how human behavior is [...]
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Before I started working in public relations, I never thought anyone would reject my ideas for being too creative. However, just a short time in the profession has taught me that great ideas are frequently rejected in favor of staid approaches to communications that never aim to improve company positioning. strengthen customer relationships or even [...]
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Back in my teens, I asked a very wise adult how to get boys to be interested in me and he replied, “be interesting”. Sure, there was more discussion to follow, but that’s the part I still remember. The best way I have found since then to be interesting is to be interested. Being interested [...]
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Shannon Paul writes about how social media amplifies and aligns with marketing, public relations and other business objectives Click to continue...
