by Shannon Paul on March 20, 2009
Tweet The following is a guest post by Michael Gray. He helps companies with social media and blog projects. Michael has 10 years experience in web development and internet marketing projects, and speaks at numerous industry events and conferences throughout the year. You can read his unconventional blog at www.wolf-howl.com or visit his new website […]
by Shannon Paul on March 6, 2009
Tweet Ghostwriting has been a common practice in PR since its inception, but it has no place in a blog. I started thinking about this a lot recently after reading Beth Harte’s post on the subject and a subsequent conversation on Twitter with Dave Fleet. Ghostwriting — letters, announcements, speeches, memoirs, presentations became a way […]
by Shannon Paul on February 11, 2009
Tweet There. I said it. Should YOUR company blog? It depends. Should YOUR company have a Facebook page? It depends. Should YOUR company be on Twitter? It depends. If YOUR company IS on Twitter, should it be a person or a brand? It depends. ANYONE who says they know the answers to these questions without […]
by Shannon Paul on February 11, 2009
Tweet The following is a very official guest post from the one and only Liz Strauss. She’s quite possibly one of the wisest people I know when it comes to blogging, social media communications or anything else for that matter, so pay attention! Oh, and thanks. :) Big Voice on the Field, Bigger Voice in […]
by Shannon Paul on February 2, 2009
Tweet Last week I was lucky enough to be invited to talk to a group of students in Dr. William Ward‘s class at Ferris State University about using social media tools in marketing research. Since visiting the class, I’ve been thinking a lot about how educators deal with the challenges of teaching students social media […]
by Shannon Paul on January 11, 2009
Tweet How can your content be social if it’s downright unavailable or even difficult to find? By content, I’m referring to anything you post on the web — from press releases to blog posts and podcasts as well as marketing materials, polls, opt-in forms, newsletters, ebooks, whitepapers etc. Individual social networks are bound to have […]
by Shannon Paul on November 12, 2008
Tweet Last weekend’s Podcamp Michigan was the first real experience I had giving a presentation about social media at an event like that, so I am very grateful to Mark Ijlal for the invitation and all the work he put into organizing Michigan’s first-ever Podcamp. In my last post I gave a brief overview of […]
by Shannon Paul on November 3, 2008
Tweet Nobody searches for blogs… okay, maybe not nobody, but only 6 percent of general blog readers say they ever use search engines to find new blog content and only 11 percent of frequent blog readers describe blog search engines as a tool for finding new blog content. That’s pretty close to nobody according to […]
by Shannon Paul on October 3, 2008
Tweet The following is a guest post from Chris Brogan. He kept bothering me and so I finally acquiesced and let him write here. Just this once, though. When we become a media voice on the web, something shifts. If you are fortunate enough to develop a following, people come to expect you as being […]
by Shannon Paul on August 25, 2008
Tweet Departments of local governments aren’t usually thought of as early adopters when it comes to technology and social media, but one Washington, D.C. public department is hoping to use its new blog, Facebook and Twitter to build relationships with area university students to educate them about their rights to safe living conditions in off-campus […]
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by Shannon Paul on November 12, 2008
Tweet Last weekend’s Podcamp Michigan was the first real experience I had giving a presentation about social media at an event like that, so I am very grateful to Mark Ijlal for the invitation and all the work he put into organizing Michigan’s first-ever Podcamp. In my last post I gave a brief overview of […]
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