Last week I wrote a post about writing better press releases, err, rather, things to avoid when writing a press release. Later in the week, Melissa Underwood wrote a post on Ragan.com about a new, online press release grader developed by internet marketing company HubSpot. The press release grader and I definitely agree on many [...]
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Our behaviors as consumers and individuals are often based on lies – not lies told by marketers and PR professionals, but on lies that we tell ourselves. Edward Bernays, considered the father of PR, understood this truth better than most, and unlike others, he was willing to explore the realities of how human behavior is [...]
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A friend of mine asked that very question a few days ago and I realized that I hadn’t given the differences between the two areas very much thought. Honestly, from what I understand, many of the elements of each job function are almost identical. In Marketing and PR, we focus on communicating the messages of [...]
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Before I started working in public relations, I never thought anyone would reject my ideas for being too creative. However, just a short time in the profession has taught me that great ideas are frequently rejected in favor of staid approaches to communications that never aim to improve company positioning. strengthen customer relationships or even [...]
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I was at a fundraiser last week where people were being honored as pioneers for the cause of diversity within the legal profession, and one of the presenters spoke about the qualities it takes to be what he referred to as a trailblazer. He said that trailblazers are only really special in their ability to [...]
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Shannon Paul writes about how social media amplifies and aligns with marketing, public relations and other business objectives Click to continue...
