From the category archives:

Uncategorized

Overcoming Obstacles to Social Media Integration

by Shannon Paul on April 10, 2009

Two speaking gigs in two days might be a regular sort of week for some people, but for me it’s kind of a big deal. Thursday night I gave a full hour presentation on this subject for the Ann Arbor Ad Club and right now I’m ramping up to deliver a brief version of of [...]

{ 0 comments }

PR pitches disguised as blog comments make me feel so dirty

by Shannon Paul on April 1, 2009

Yesterday I received a pitch in the comments section of one of my recent posts. I’ve received pitches like this in the past and I’ve generally ignored them. However, this one in particular was upsetting for a few reasons: 1. It was for a product that I already like, but now I would be much [...]

{ 0 comments }

Where the fun's at

by Shannon Paul on March 11, 2009

True, I stole the title of this post from Jeremy Tanner, but I don’t think he’ll mind too much since we’re speaking on a panel together this weekend at the SXSW Interactive Festival in Austin, Texas along with Steve Swedler and Todd Huffman. How Social Networks are Killing the Revolution I know, there’s a lot [...]

{ 0 comments }

My role in Startup Weekend Detroit

by Shannon Paul on October 6, 2008

Update: Startup Weekend Detroit has been postponed to March 27 – 29, 2009.  I am working on organizing Startup Weekend Detroit and my friend and fellow organizer, Shauna Nicholson wanted to interview me about why I chose to take on this responsibility and what I thought it might do to help the struggling Detroit economy. [...]

{ 0 comments }

PR people prefer print despite consumer preference

by Shannon Paul on August 7, 2008

In a survey conducted by U.K.-based Parker Wayne & Kent public relations, nearly 53 percent of PR professionals said that offline (print) coverage was more valuable than online news coverage for their company or client. Other findings from the survey include: 63.8 percent of PR professionals believe their stakeholders refer to print coverage more than [...]

{ 0 comments }

The PR industry desperately needs PR

by Shannon Paul on August 3, 2008

The plumber’s sink always leaks, right? Maybe that’s why the reputation of PR people and the industry at large always seems to be suffering. People either don’t understand what PR does, or they think PR is evil. Obviously, neither is ideal. An unfortunate side effect of this perception, combined with newsroom financial woes, is that [...]

{ 0 comments }

My Very Official Guest Post on Twitterstars

by Shannon Paul on July 29, 2008

Shannon’s Very Official Guest Post My guest post on Twitterstars is all about Twitter and how online relationships are just as real as offline relationships. Click here to check it out: Twitterstars.com

{ 0 comments }

We tried to change things before; it doesn't work. This is the way we've always done it…

by Shannon Paul on July 29, 2008

If you’re anything like me you run into this attitude a lot. Just for fun, I have been compiling a very short list of responses that diffuse rote contradiction and unnecessary conflict when I encounter this mindset. 1. “There is no try. I really think we can make this happen.” 2. “Maybe it just wasn’t [...]

{ 0 comments }

Is everyone in PR wearing the same dress?

by Shannon Paul on July 25, 2008

Earlier this week, two of my coworkers showed up to the office wearing the same exact dress, and of course they were both horrified. However, this got me thinking about how important recognizing individuality in ourselves and others is to our ability to feel seen and heard, as well as our ability to see and [...]

{ 0 comments }

Early delivery: Another way to add value for subscribers

by Shannon Paul on July 17, 2008

I recently put together a plan for a social media newsroom and think I may have stumbled on new way to add extra incentive for subscribers – the ability to give them special access to the information before it posts publicly. This may not be anything extremely new, and it may not make sense for [...]

{ 0 comments }

← Previous Entries