Comments on: How to Socialize User Experience Design: Thinking Outside Your Website

By: Nat

Nat — Mon, 19 Sep 2011 15:48:48 +0000

Please, remove this annoying social bar that appears from nowhere when we reach the end of the content. I believe it fits in the “don’t force the relationship” :-)

By: ZihookZex

ZihookZex — Mon, 19 Sep 2011 00:32:50 +0000

Hi!
Very interesting name by the forum veryofficialblog.com

It is an excellent variant

By: Inell Richemond

Inell Richemond — Mon, 18 Jul 2011 02:35:12 +0000

home.yifuns.com/space.php?uid=13288&do=blog&id=5056

By: Social Media Professionals: How Techie Should We Be? — Very Official Blog

Social Media Professionals: How Techie Should We Be? — Very Official Blog — Sun, 03 Oct 2010 16:06:45 +0000

[...] have said this before: social media doesn’t have an ROI problem, it has an integration problem. Social media rarely delivers value as a stand-alone discipline, but helps other types of digital [...]

By: How to Socialize User Experience Design: Thinking Outside Your Website | Clarence Muhammad

Thu, 12 Aug 2010 11:43:24 +0000

[...] How to Socialize User Experience Design: Thinking Outside Your Website is a post from: Very Official Blog [...]

By: the Success Ladder

the Success Ladder — Mon, 09 Aug 2010 19:09:48 +0000

Thank you very much for sharing this. I have subscribed to your RSS feed. Please keep up the good work.

By: Allan

Allan — Sat, 31 Jul 2010 06:48:41 +0000

I actually think that Social will make SEO stronger. It will change SEO but the result will be higher rankings because social data and links will weight more heavily in the near future.

By: Sean - Seo Australia

Sean - Seo Australia — Fri, 30 Jul 2010 17:07:48 +0000

I don’t remember if it was you who spoke about the importance of relevancy in social media? However, as you said, yes, social media marketing needs an optimization of content/text that will attract the audience just as in case we optimize a website for users via search engines.

If it is on facebook, you need to check out how many people are commenting rather clicking on ‘Like’ . If you just get people more selecting like, it may mean you are not up the level of your customers needs.

If it is on website, try avoiding inline text links. They are highly distracting the users attention from the real content on the page/site.

By: Lisa Stockwell

Lisa Stockwell — Thu, 29 Jul 2010 22:14:59 +0000

I think it’s important to remember audience as well as context. The 50+ market is huge and essential to some marketers. Many are adapting quickly to new media, but others still prefer to read information and navigate sites that are not cluttered with too many bells and whistles. (A recent informal poll of business people in a LI group I belong to noted that they preferred to get their reports as pdfs rather than videos or slideshare docs, so that also indicates that not everyone wants to watch.) So I think it’s naive to say that all people watch now rather than read. (Some people prefer to listen.) The goal is to provide a full range of content to appeal to the broadest audience.

By: Heather Rast

Heather Rast — Wed, 28 Jul 2010 18:15:17 +0000

Shannon, while you cover several components of a socialized user experience for online touchpoints (which I thoroughly enjoyed), I’d like to explore pushing the discussion to include offline touchpoints as well.

I work for an eCommerce company, and by nature a good chunk of our customer’s experience with our brand is through online channels–our website, YouTube channel, Facebook page (although interestingly, notsomuch Twitter, little Yelp, etc.). But we need to think beyond the screen and ensure the remaining elements are consistently branded and extend key messages. I’m talking about mundane stuff like packing slips, invoices, box design, fulfillment literature, and print catalogs. As you suggest, these elements do all accrue to solidify a brand position in a customer’s head. The real opportunity is to bridge off- to on- to strategically, holistically achieve business goals.

Thanks for the inspiration! @heatherrast